Billboard advertising is taken to a whole different level in India by Milestone Brandcom. Nowadays more and more attention is given to promotion and campaigns to attract the attention of the viewers. With increase in number of shows in the market and to gain more viewership, channels often come up with quirky ideas to promote their new shows.
&TV is coming up with a new show named,”Paramavatar Shri Krishna”.
Joining hands with Milestone Brandcom, &TV came up with an eye catchy billboard that was witnessed in various parts of Mumbai.
What Is The Billboard About?
They have put up billboards at key locations to attract a huge crowd. A glimpse of Krishna surely amused a lot of pedestrians and people on public transport. There were various types of billboards that was witnessed all around. One depicted Krishna being tied up while trying to steal butter, another one saw Krishna lifting up the Gowardhan Mountain or rather a naughty Krishna playing his flute with a peacock feather on his head.
But the best part of the innovation came when a wobble headed Krishna was seen smiling at the spectators. People got elated to see such huge posters of their favourite character Krishna and we can surely say the strategy worked well.
The Wobble Headed Krishna
The main aim to do outdoor advertising was to first look out for the best locations that would create more attention for the viewers. The target areas were recognized before setting up the billboards. OOH being the medium for promoting the show has created unique strategies for the marketing.
Apart from Mumbai this campaign was carried out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.
Who Said What?
Nabendu Bhattacharyya, MD, Milestone Brandcom, says,
“Innovation is one of the key elements which we focused on while executing the campaign and ensured they stand out on OOH space across markets. We are very excited with the response as each innovation had a Krishna story which truly captured the show proposition.”
Hope the show is a huge success for the channel.