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Netflix Offers Swiggy Discounts To Those Who Watch Haseen Dillruba

| Published on July 10, 2021

To promote the most recent release on Netflix, Haseen Dillruba, the OTT platform has collaborated with Swiggy for a unique marketing campaign that has been turning eyeballs and giving them access to an even greater audience. The offer was such that users can avail a discount of 90% (up to 200 rupees) if they watched particular scenes in the Taapsee Pannu-Vikrant Massey starter.

In the movie, there are specific scenes that have food names mentioned in the dialogues. These food items are coupon codes that the first 200 users can avail of after Swiggy has launched the time stamp clue.

As per Swiggy, some codes were all used up in just a minute even.

The campaign has done wonders in driving up engagement for both, Netflix as well as Swiggy users. Netflix has users returning to watch the movie while Swiggy had more and more users ordering food through their app.

The brands have collaborated on multiple occasions prior to this in order to drive traffic and gain on each other’s audience. The collaborations have always done wonders in boosting their brand image and contributing to their growth.

This campaign allowed Netflix to boost viewership for Haseen Dillruba which has received mixed reviews from its viewers. The movie was released on the OTT platform earlier this month on the 2nd of July.

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