To promote the most recent release on Netflix, Haseen Dillruba, the OTT platform has collaborated with Swiggy for a unique marketing campaign that has been turning eyeballs and giving them access to an even greater audience. The offer was such that users can avail a discount of 90% (up to 200 rupees) if they watched particular scenes in the Taapsee Pannu-Vikrant Massey starter.
We’ve teamed up with @NetflixIndia to deliver free food to all the 🕵️♀️ who can help solve the ultimate #kaunspiracy of Haseen Dillruba.
How to get your hands on these #HaseenCoupons? 👇— Swiggy (@Swiggy) July 8, 2021
In the movie, there are specific scenes that have food names mentioned in the dialogues. These food items are coupon codes that the first 200 users can avail of after Swiggy has launched the time stamp clue.
We’ll be posting four #HaseenCoupon tweets all through the day. Play Haseen Dillruba on Netflix, go to the timestamp mentioned in the tweet, and the dish being talked about in the scene becomes your coupon code.
— Swiggy (@Swiggy) July 8, 2021
It really is that simple. Get flat 90% off on your Swiggy order up to Rs. 200. Now go! 🕵️♀️
#SwiggyXNetflix— Swiggy (@Swiggy) July 8, 2021
Hint: It’s best enjoyed with chai and baarish 🥰#HaseenCoupon valid for first 1000 users only so hurry, because the last code ran out super fast! ⚡️ #SwiggyXNetflix
— Swiggy (@Swiggy) July 8, 2021
As per Swiggy, some codes were all used up in just a minute even.
Kheer KHEER code
🤝
ek minute mein khatam ✨ https://t.co/pTMNkt90ry— Swiggy (@Swiggy) July 8, 2021
Time taken to finish Lauki: 2 hours
Time taken to finish 200 LAUKI Codes: 2 mins ⚡️ https://t.co/DmZLisVGqZ— Swiggy (@Swiggy) July 8, 2021
The campaign has done wonders in driving up engagement for both, Netflix as well as Swiggy users. Netflix has users returning to watch the movie while Swiggy had more and more users ordering food through their app.
The brands have collaborated on multiple occasions prior to this in order to drive traffic and gain on each other’s audience. The collaborations have always done wonders in boosting their brand image and contributing to their growth.
When they save you the last slice of pizza 🥺❤️ https://t.co/6FetMBkjxz
— Swiggy (@Swiggy) October 22, 2020
Special Instructions mein “Gochi” likh dijiye aur guruji ke maargdarshan ke liye check kariye link in bio. #SwiggyxNetflix pic.twitter.com/BDVXBc5s4b
— Swiggy (@Swiggy) October 16, 2020
This campaign allowed Netflix to boost viewership for Haseen Dillruba which has received mixed reviews from its viewers. The movie was released on the OTT platform earlier this month on the 2nd of July.
