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NaMo 2.0: Digital Strategies That Made PM Modi Win Yet Again

| Published on May 23, 2019

The Lok Sabha Election 2019 will surely make its way down in the history as BJP yet again emerges as the ruling party of the nation. While the nation has already chosen Mr. Narendra Modi for the throne in these elections, a part of credit surely goes to their super spontaneous Marketing and PR team who did not only plan but also ensured successful execution of their brilliant strategies.

While Mr. Modi is yet again booming on Twitter’s trending list here’s to all the efforts the party has made in reaching out to its audience through digital media.

#MainBhiChowkidar The Viral Campaign 

#MaiBhiChowkidar the viral campaign launched by BJP instantly shot up on the Twitter trends and became a hot topic to talk about on all social media. With bang on marketing skills Twitter saw all its BJP ministers and supporters add the prefix Chowkidar to their name on social media. The campaign was indeed a marketing masterstroke. 

NaMo TV

Ofcourse being a Prime Minister has its perks and double when one has a channel running their coverage 24*7. NaMo Tv. Launching NamMo Tv was a smart move made by BJP keeping in mind the power of digital sources in todays time.

Cine Wars

Bollywood, Politics and Cricket the rulers of the entertainment world. In an effort to widen their reach BJP released an exclusive biopic based on the real life of Mr. Narendra Modi. Though the movie failed to get big numbers at the box office, the movie was much appreciated by the critics.

Apart from that BJP also promoted the launch of “The Accidental Prime Minister” based on the Ex-Prime Minister Dr. Manmohan Singh.  

Youtube Strategy 

BJP boomed youtube with their digital songs. While their song titled, “My first vote to the one, one and only one who has got everything done” garnered 2.2 Million views and 4,000+ likes, their “Haan Mai Bhi Chowkidar Hoo” garnered 1. 4 M views with 92,000 likes and 4.5K dislikes and 11,438 comments.

BJP and Narendra Modi On Social Media

BJP and Prime Minister Mr. Narendra Modi both enjoy a good number of followers on their respective pages on social media. Where the official account of BJP enjoys 1.5 crore of followers on Facebook, Mr. Narendra Modi has a following of 4.3 Crore. On Instagram where BJP is stuck with followers in 6 digits, Mr. Modi has rules the social media platform with 1.9 crore followers. 

BJP has over 50 lakh followers on Twitter and Mr. Modi has over 4.6 crore followers on the social media platform. Mr. Modi who has been listed as an influencer on LinkedIn has a following of 28 lakh while BJP has only 4 lakh followers.  

Social Media Advertisements

Over the period of only 3 months from February 2019 to April 2019 BJP page “Bharat ki Mann Ki Baat” spent Rs. 1,15,62,550 on 2498 and made it to the top 20 pages that spent the most on Ads. As for the opposition party Indian National Congress their official page itself ranked at No. 12 spent Rs. 25,75,670.

NaMo Merchandise

NaMo merchandise has been much in talk. Not only we have seen minsters and MPs flaunting the NaMo merchandise, they are also available on e-commerce websites like Amazon and PaytmMall. 

The Meme Power

Memes work like a superpower on social media and surely BJP is pretty much aware of the trend and its power. BJP keeping up with the trend makes full use of it keeping the audience engaged and also updated with their official and unofficial accounts.

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