Mumbai City FC has extended its partnership with Radio City, a subsidiary of Jagran Prakashan, as the official radio partner for the fourth consecutive season.
With this development in place, the collective goal is to make football the most popular and sought after sport across India. Furthermore, the partnership aims to elevate the fan experience, create deeper connections and celebrate the culture surrounding Indian football.
As per the company, football being the second most-watched sport in India after cricket is slowly gaining momentum in the country. Appropriate infrastructure and grassroot development programs will be instrumental in boosting the sport even further especially amongst the generations Z and Alphas.
As part of this partnership, Radio City is embracing ‘Radigitalization’ to enhance fan engagement and create interactive experiences for Mumbai City FC supporters. Through its platform, curated playlists, and exclusive interviews featuring players and club updates, making Radio City a hub for entertainment, the company further clarified.
Speaking about the development, Kandarp Chandra, CEO, Mumbai City FC, said, “We are happy to extend our partnership with Radio City for the fourth year running. Radio City’s creativity and ability to engage audiences across demographics in the city of Mumbai, and the whole of India perfectly aligns with our vision of helping grow football and its community. Their innovative approach and loyal listener base have made them an important partner in bringing the excitement of Mumbai City FC to the fans through the power of radio and digital platforms.”
Further, Ashit Kukian, CEO, Radio City, said, “We are excited to continue our journey with Mumbai City FC for four consecutive years and feel a sense of pride that time and again our platform has been chosen to amplify conversations. This partnership personifies our commitment to innovative storytelling, using a unique blend of our existing platforms to maximise reach and bring an immersive football experience to our fans. Together, we aim to elevate the fan experience and connect brands with audiences in meaningful ways. As we push the boundaries of traditional radio, we look forward to delivering engaging, football-driven content that resonates with fans and beyond.”
