Lay’s has introduced a new flavour to its thin-cut chip lineup- Red Chilli and unveiled its latest TVC featuring cricketer Mahendra Singh Dhoni.
The TVC showcases the light, airy texture of Lay’s Wafer Chips. As per the brand, the chips are available in classic Salt & Pepper and the new Red Chilli, furthermore these chips celebrate India’s culinary diversity and aim to delight snack lovers across the country.
The TVC is both fun and light-hearted, showcasing the lightness of the new Red Chilli flavour. The ad shows the chips floating in the air, with Dhoni catching and munching on them in his cool and inimitable style. This portrayal highlights how light the chips are as he playfully chases the floating chips. The campaign, with the tagline “So Light, So Good” showcases the product.
Click here to watch the campaign-
Speaking about the campaign, Saumya Rathor, Category Lead- Potato Chips, PepsiCo India, said, “We’re deeply committed to delivering top-quality products and unique experiences to our consumers. Our new Lay’s Wafer Chips flavour is a game-changer, featuring innovative packaging and a superior product. Moreover, coming together with MS Dhoni for this campaign has been an incredible experience. This collaboration has enabled us to create a campaign that truly stands out, perfectly complementing a product that leads the way in quality. We’re confident that people will love it.”
Further, Dhoni said, “Being part of the new Lay’s Wafer Chips campaign was a real treat. It was a fun shoot and I think people will enjoy watching it. And with exciting new Lay’s flavours on the horizon, there’s always something new to discover.”
