One of India’s foremost industry-led market research bodies- Market Research Society of India (MRSI) has announced the formation of its Managing Committee for the tenure of 2024-2027 at its 36th Annual General Meeting in Mumbai.
As part of the same, taking over from Paru Minocha, Managing Director- South Asia (Insights Division), Kantar, as President is Nitin Kamat, Chief Growth and Partnerships Officer, TAM Media Research, who earlier served the role of Treasurer for MRSI’s Managing Committee from 2022-2024.
Joining Kamat as Vice President are Kantar’s Puneet Avasthi and ITC’s Shuvadip Banerjee, as Secretary is HUL’s Anila Vinayak and as Treasurer is Ipsos Research’s Parijat Chakraborty.
Here’s a list of MRSI’s Managing Committee for the term of 2024-2027:
| Sr. No | Name | Organization |
|---|---|---|
| 1 | Abhinav Goel | Nestle India |
| 2 | Amitabh Mishra | Dr. Reddy’s Laboratories |
| 3 | Anila Vinayak | Hindustan Unilever Limited |
| 4 | Ankit Dhanuka | Robas Research |
| 5 | Arindam Bhattacharya | Lucid (A Cint Group Company) |
| 6 | Dixit Chanana | Toluna | MetrixLab – India |
| 7 | Geetika Kambli | Future Factory |
| 8 | Girish Upadhyay | Axis My India |
| 9 | Nandita Singh | Purple Audacity |
| 10 | Nitin Kamat | TAM Media Research Pvt. Ltd. |
| 11 | Parijat Chakraborty | Ipsos Research Pvt. Ltd. |
| 12 | Paru Minocha | Kantar |
| 13 | Prashant Kolleri | NielsenIQ India Pvt. Ltd |
| 14 | Preet Doshi | Amazon India |
| 15 | Puneet Avasthi | Kantar |
| 16 | Sathyamurthy Namakkal | AIMO Marketing Services LLP (DataPOEM) |
| 17 | Saurabh Aggarwal | Knowledge Excel |
| 18 | Saurin Shah | Godrej Consumer Products Ltd |
| 19 | Shuvadip Banerjee | ITC Limited |
| 20 | Vishal Anam | Datamatics |
| 21 | Vivek Malhotra | TV Today Network Ltd. |
Represented by companies across Research Agencies, Research Users and Service Providers in the market research industry, MRSI’s Managing Committee continues to stay committed to promote, protect, improve and propagate the highest quality standards in all branches of market research, thereby establishing India as a dominant force in the global market research industry.
That being said, it was soon after its inception that the former Managing Committee of MRSI adopted the strategy of focusing on three broad pillars- building Profile, building Pride and building the Network and reach and was responsible for the successful implementation and adoption of the new Socio-economic Classification System- ‘ISEC’ by various industry stakeholders including The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, HUL, Marico, Dabur India, etc., research agencies including Kantar, IPSOS, as well as key media agencies.
But with the announcement of the new Managing Committee for the next three years, MRSI aims to capitalize on its recent successes while fostering a more collaborative network for its members, resulting in effective knowledge and resource sharing for the next generation of market research professionals and instil a deep sense of pride in the impactful work being done by the Indian market research industry.
Additionally, MRSI has also indicated that the market research sector, once again recorded positive growth, and will formally announce The Indian Research and Insights Industry 2024 Update in September 2024.
Congratulating the newly elected President, Paru Minocha, Managing Director- South Asia (Insights Division), Kantar, and outgoing President of MRSI, said, “I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC’, and the Market Sizing report of FY 2022-23, have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best.”
To this, Nitin Kamat, Chief Growth and Partnerships Officer, TAM Media Research, added, “I am honoured to take forward the role of MRSI President. The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s 3 Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members.”
