Motorola India Appoints Dentsu Creative As Its Creative Partner

Following a multi-agency pitch, Motorola India has appointed Dentsu Creative India as its creative agency.

As part of this partnership, Dentsu Creative PR and iProspect will handle the PR and media mandate for Motorola India, respectively. It also marks a strategic enhancement to the brand’s integrated campaign approach, reinforcing its overall marketing strategy.

Dentsu Creative’s Delhi office will spearhead a wide spectrum of services across digital and mainline platforms for the brand.

This includes Proposition Development, Reporting & Competition Benchmarking, Planning & Strategy Decks, Social Media Creatives, Media Requirements encompassing Digital, ATL (Above the Line), and Retail, as well as ORM (Online Reputation Management) and Social Listening.

Known for its innovative and integrated approach to delivering impactful campaigns for a diverse clientele, this partnership with Motorola India not only underscores Dentsu Creative’s commitment to excellence but also cements its status as a trusted creative partner in the industry.

Commenting on the partnership, Shivam Ranjan, Marketing Head, Motorola Asia Pacific, said-

“We are excited to onboard Dentsu Creative as our creative partners, their innovative approach, digital-first thinking and strategic acumen make them the perfect partner to accelerate Motorola’s core business narrative. Their in-depth research capabilities, industry expertise and creativity seamlessly align with our vision. We look forward to collaboratively delivering impactful and memorable campaigns to our audience.”

To this, Ujjwal Anand, Managing Partner, Dentsu Creative India, added-

“We are honored and excited to commence this creative journey with Motorola India. We are optimistic that our belief in modern creativity, an approach that resonates with today’s dynamic landscape, will contribute to the success of meaningful campaigns for Motorola. Our commitment is to seamlessly blend storytelling, data, media, and technology, ensuring a captivating brand experience that surpasses expectations. We look forward to crafting innovative narratives, breaking traditional boundaries, and contributing to Motorola’s success in the vibrant and ever-evolving Indian smartphone market.”