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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home Lifestyle

Most Selling Washing Machine Brands In India 2021

Zainab Kantawala by Zainab Kantawala
September 15, 2021
in Lifestyle, Technology
A A

Washing machines are an important appliance used in everyday living. From semi-automatic to fully automatic, from top loaders to front loaders, improvements in machine technology have made a variety of options available for consumers. A consumer, depending on their spending power, design of the machine, features and product pricing will choose their preferred machine.
However, a few things should be kept in mind while purchasing a washing machine.

Capacity

Depending on how big the family is, and whether one wants to wash clothes in groups or installments or a whole lot, one needs to be sure of the capacity of the washing machine.

Space

It is important to decide the place of the washing machine in the house as this is one of the larger appliances and may require more space as compared to other appliances in the house. Due to space crunch, and plumbing difficulties, the place is an important consideration

Water consumption

Fully automatic front load washing machines require more water than a semi-automatic machine.

Let’s take a glance at the top washing machine brands in the country

IFB

With the a very loyal customer base, IFB is India’s leader in fully automatic washing machines. Some features like ball valve technology, 3D wash system, and auto-balance system, make IFB truly an outstanding choice. The company continuously invests in new technologies, making them very long lasting and well-run.

Bosch

This German brand is known for their avant-garde, smooth and productive products. With impressive features like anti-vibration design, lesser wash times, giant drum sizes and hard-water filters, Bosch washing machines are sturdy and powerful.

Haier

Chinese multinational Haier, is one of the most affordable washing machines in the market. With sleek designs, near zero pressure technology, different was programs and an anti-bacterial technology along with a host of other features, Haier offers best in class of automatic and semi-automatic washing machines

Godrej

Godrej is a name synonymous with honesty and Indianness. It was the first one to introduce washing machines with steel drums in the country. With innovations in technology like anti-crease and eco-balance technology, Godrej has a very loyal base of customers making it a very practical option.

LG

This brand has something for everyone, in every budget, looking to making a purchase. Semi-automatic, fully automatic, top load, front load, all of it. Durability and minimum maintenance are key features of the brand. With features like child-lock, hygienic washes, auto-restart, waterproof touch panels etc. LG has managed to win a sizeable amount of market share in the washing machine market

Samsung

A long-time player in the washing machine sector, Samsung offers multiple features in all of its appliances, and washing machines are not behind. Durable exteriors, smartphone troubleshooting facility, wobble technology and electricity saving mechanisms make Samsung a very good choice.

Other brands like Whirlpool, Panasonic and BPL too demand a fair amount of market share.

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