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4 minutes read

Top 5 Most-Followed Instagram Accounts In The World

The list of most-followed accounts shows the impact of these celebrities among the online audience.

| Published on September 1, 2023

In the vast digital realm of social media, Instagram has emerged as a powerhouse platform, fostering connections, inspiring creativity, and amplifying the influence of individuals worldwide. With billions of users, it has become a hub for both personal expression and strategic branding. Within this bustling ecosystem, certain accounts have risen to unparalleled popularity, amassing a staggering number of followers.

The app has given rise to a unique category of famous individuals, known as Instagram influencers, who have transformed our scrolling habits, entertainment preferences, and even the marketing strategies employed by brands. However, when it comes to the most prominent figures on Instagram, we often encounter familiar names.

In this article, we delve into the captivating world of Instagram’s top 5 most-followed accounts, exploring their captivating content and the extraordinary impact they have on the global digital landscape.

Unveiling the Most-Followed Accounts of 2023

1. Instagram (@instagram) – 658M followers


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A post shared by Instagram (@instagram)

Instagram, the social media giant, holds the crown for being the most-followed account on its own platform. With over a billion followers, Instagram’s official account (@instagram) serves as a hub for all things related to the platform itself. It showcases the best of user-generated content, highlights trending topics, provides insights into new features and updates, and offers a glimpse into the diverse and vibrant community that thrives on Instagram.

As the ultimate authority on the platform, Instagram’s account serves as a guide, inspiration, and connection point for users around the world, solidifying its position as the most-followed account on Instagram.

2. Cristiano Ronaldo (@cristiano) – 606M followers


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A post shared by Cristiano Ronaldo (@cristiano)

Cristiano Ronaldo reigns as the most-followed Instagram account with a staggering 583 million followers. As a global icon in the world of football, Ronaldo’s account offers a unique glimpse into his extraordinary life both on and off the pitch. From sharing behind-the-scenes moments from his illustrious career to providing a sneak peek into his lavish lifestyle, Ronaldo captivates his followers with his charismatic presence.

Beyond his athletic achievements, Ronaldo’s philanthropic endeavors and commitment to making a positive impact further contribute to his immense popularity on Instagram. With each post, Ronaldo continues to inspire and engage millions of fans, solidifying his status as the king of Instagram.

3. Leo Messi (@leomessi) – 488M followers


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A post shared by Leo Messi (@leomessi)

Leo Messi reigns as the most-followed Instagram account with an impressive 461 million followers. As one of the greatest football players of all time, Messi’s account offers fans an exclusive glimpse into his life both on and off the field.

From his remarkable skills on the pitch to his personal moments with family and friends, Messi’s Instagram provides a captivating window into the world of this legendary athlete. With each post, he continues to inspire and engage millions of devoted followers, solidifying his status as a global icon.

4. Selena Gomez (@selenagomez) – 430M followers


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A post shared by Selena Gomez (@selenagomez)

Selena Gomez holds the distinction of being one of the most-followed Instagram accounts, with a staggering 416 million followers. The multi-talented artist and advocate has utilized her platform to amplify her voice and raise awareness about important issues, particularly mental health.

Selena Gomez’s Instagram feed provides a window into her life, offering glimpses of her personal and professional endeavors. She has used her influence to promote messages of self-empowerment, body positivity, and acceptance.

5. Kylie Jenner (@kyliejenner) – 399M followers

Instagram Kylie Jenner

With a staggering follower count of over 390 million, Kylie Jenner has solidified her status as one of the most influential figures on Instagram. As a member of the Kardashian-Jenner clan, Kylie has leveraged her platform to become a prominent entrepreneur, beauty mogul, and trendsetter.

Kylie’s Instagram account is a visual feast for her followers, offering a glimpse into her glamorous and luxurious lifestyle. From captivating selfies to fashion-forward outfits, her posts exude style and sophistication. Additionally, Kylie has built a beauty empire with her eponymous cosmetics brand, Kylie Cosmetics.


As Instagram continues to shape the digital landscape, these five most-followed accounts have risen to prominence, captivating audiences with their unique talents, authenticity, and ability to connect on a personal level. Each of these influencers has mastered the art of engaging with their followers, sharing glimpses into their lives, and inspiring millions around the globe.

As we navigate the ever-evolving world of social media, the influence and allure of these accounts serve as a testament to the power of Instagram in shaping contemporary culture and redefining the concept of stardom. Also, you can check the complete list of top 50most followed Instagram by clicking here.

Also Read: Top Celebs Who Achieved Fastest 1 Million Instagram Followers

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