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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Home Advertising

Miss ‘Ghar Ka Khana’? Meal of The Moment Has The Perfect Solution for You

Shubham Sachdeva by Shubham Sachdeva
September 7, 2018
in Advertising, Partner
A A

The eating habits of Indians have changed a lot due to changing lifestyles, growing globalization, and the introduction of food delivery apps. No matter, how much we love eating outside, no one can recreate the love-filled food our mothers used to make for us. A mother ensures that her food is tasty and hygienic at the same time. But the thing about Ghar ka Khana is that a lot of people are living away from their homes and it takes time to cook; finding time almost becomes impossible in the kind of lifestyle we live today. It is interesting that many of us ignore the nutritional value of food although we already know the importance of this.

To solve this issue, Meal Of the Moment (M.O.M) has launched India’s first hot food vending machine with ‘Ghar jaisa garma garam khana’. M.O.M wants to ensure all the major qualities that homemade food has i.e. taste, choice, affordability and that too without adding any preservatives. This machine has been made after years of research and M.O.M has successfully managed to recreate the magic of home cooked food; the best part is that one can enjoy the delicious food anytime and anywhere.

M.O.M’s food has been divided into 3 categories-Naashta, Khana and Meetha with a variety of items under them and just like home food, these packaged foods can be consumed every day as every ingredient is fresh and 100% natural.

Where all can you get M.O.M food?

You can get MOM’s delicious food from multiple retailers across India including Amazon, Big Bazaar, BigBasket, Reliance, Godrej Natures Basket, Star Bazaar, Spar etc. The vending machine now serves as an additional distribution point which makes the meals available on the go.

A video has been launched by Meal of The Moment which shows its concept beautifully. A guy looking for quick homemade food is seen ordering Veg Biryani in the video. Next comes the creative part of the advertisement, in which focus is on the quality and nutritional value of M.O.M. That tagline “Beta Pehle Kha Lo, Train Mil Jayegi” perfectly delivers the message M.O.M wants to convey. The brand says that nothing is more important than having a good meal in this busy life. You can see the complete video below:

To maintain the highest standards of hygiene, M.O.M’s fully automated facility ensures zero human intervention, right from getting fresh raw material from farms to the final packaging of food in packets and containers.

This, in short, is a complete lifesaver for someone who wants to enjoy home-cooked food but somehow doesn’t have the time to wait for it.

In Association with Meal Of the Moment

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