Merlin Group, a company in the real estate sector, has introduced its new corporate brand identity and the revamped identity highlights a refreshed mission to accelerate growth in the coming decade.
As per the company, this rebranding embodies the company’s rapid growth and commitment to quality, innovation, and customer satisfaction, which have positioned Merlin as a top choice for homebuyers and investors.
The rebranding initiative includes a complete visual overhaul- featuring a new logo, website, and design system- alongside updated brand promises and enhanced mission and vision statements, all meticulously crafted to communicate Merlin’s unique value across the real estate sector. The new logo symbolises growth, dependability, and transformation, reflecting Merlin’s enduring commitment to turning dreams into reality.
Sushil Mohta, Chairman, Merlin Group, said, “Merlin Group introduced the concept of corporate branding back in 1990, when corporatization was still a new concept in the real estate sector. We were pioneers in branded real estate. Over the past four decades, we have built a respected brand by adhering strictly to high standards of construction, consistency in service, transparency and fairness in dealings with all customers and stakeholders, innovation in design, and a commitment to sustainable development”.
“This rebranding is more than a new look. It reaffirms our commitment to excellence. Our new identity will communicate this across all segments of the real estate market”, Sushil Mohta added.
Commenting on the new brand identity, Saket Mohta, Managing Director (MD), Merlin Group, stated, “Our new identity reflects our commitment to delivering exceptional real estate solutions and enhancing the lives of our valued customers. At Merlin, every brick and foundation represents more than just building structures; it’s about creating value, fostering a sense of belonging, and enabling communities and families to flourish, making memories that transcend generations. As we expand our presence nationally and globally, we remain dedicated to transforming dreams into reality.”
He continued, “We are proud to be the first to bring the World Trade Center to Bengal. We are committed to adding several million square feet of real estate development, with iconic projects in the luxury residential and commercial sectors in Kolkata and across major cities over the next five years. We are also expanding our real estate business in Pune, where we are currently constructing three projects and are on the verge of signing four more. In addition, we are exploring new projects in Navi Mumbai. Our spaces are designed to reflect the unique aspirations of our customers, creating communities where families can flourish and memories are built across generations.”
“At Merlin, we are committed to sustainable real estate development in every project. As an environmentally responsible company, our initiatives reflect sustainable construction practices that support a greener ecosystem. We diligently follow green building standards to ensure eco-friendly and responsible development. Sustainability will continue to play a crucial role for us and the entire real estate sector in the years to come,” added Saket Mohta.
