After being associated with DDB Mudra group for close to 16 years, of which she spent the past three years serving as National Strategy Head, 22feet Tribal Worldwide and VP- Strategy, DDB Mudra Group, Mehak Jaini has decided to part ways from the agency.
She had joined DDB Mudra Group as Executive- Account Planning in June 2008.
Since then, she had been moving up the rungs after almost every two-and-a-half years.
In April 2011, Jaini assumed the role of Manager- Account Planning at the agency and was later elevated to the position of Director- Account Planning in January 2014.
From July 2016 to December 2018, she also served as Senior Strategy Director at DDB Mudra Group and was promoted to VP- Strategy in January 2019.
A year later, in February 2020, Jaini became the VP at the agency during which her role encompassed delivering growth for clients and agency, shaping people culture and product and organising and channeling agency efforts to meet the demanding needs of the times.
Post that, she became the National Strategy Head, 22feet Tribal Worldwide and VP- Strategy, DDB Mudra Group, and was tasked with shaping up the Group’s Digital Strategy practice, talent grooming, anchoring strategy for some of the Group’s largest businesses as well as the Group’s New Business agenda.
Parting ways from the agency, she stated that ‘saying goodbye’ to the place she called home, the people she referred to as ‘Family’, and the work she ‘Loved’, wasn’t easy and the departure felt like ‘Early retirement’.
