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2 minutes read

#MeeToo: Advertising Campaigns That Tried Raising Voice Against Sexual Harassment

| Published on October 13, 2018

The popularity of #MeeToo stories is at its peak as several popular names from the media and entertainment industry have been involved in it. Every day, we are seeing new names which are very shocking and disrespectful for the corporate world.

Also Read: Media & Entertainment Industry Opens Up With #MeToo and #TimesUp Revealing More Names

However, with the #MeToo movement, it seems like a refreshing change is going to happen about how we treat others. There are times when brands tried to raise the voice against this global topic through their ads and today we are sharing some of them.

1. Ghadi Detergent: #SaareMaelDhoDaalo

Holi is a very special festival in India but there are people who take the advantage of the situation by harassing girls in the name of playing Holi. This Ghadi Detergent’s ad tried raising this issue with the aim of making guys realize their fault for inappropriate behavior with women.

2. Ixigo: Ruk Jana Nahi

This campaign showed the difficulties females have to face while traveling. A lot of questions are asked from them if they want to explore a place traveling alone. Even parents say very irrelevant things in such situations.

3. VOGUE India: #VogueEmpower

The video featuring Alia Bhat showcases the idea of a world for women where they don’t have to worry about traveling alone during night dressing up by choice or even getting in a car full of men.

4. AIB: Rape – It’s Your Fault

This campaign from AIB showcases that every sexual assault case in India inspires a string of stupid and hateful remarks against women and how girls should not keep themselves quiet if they face something that makes them uncomfortable.

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