One97 Communications (OCL) that owns the brand Paytm, has expanded Paytm Soundbox Ads and partnered with Meesho during its Mega Blockbuster Sale.
This enables brands to advertise their products and services through Paytm Soundbox, where the ad will play after the transaction is done successfully.
As per the brand, this partnership signals a new benchmark in audio advertising, transforming the moment a transaction is completed offline into a potential online purchase through the Meesho app.
The company’s in-store marketing solution aims to empower brands to play their advertisements on the Soundbox devices across all points of sale.
The Soundbox audio advertisements aim to seamlessly integrate branding and messaging between companies and consumers. Paytm Soundbox Ads can be customised for different geographies as the auto-assisted device supports 11 languages, including English, Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam, Bengali, Gujarati, Punjabi and Odia.
Paytm has partnered with several brands, including Coca-cola for Sprite, Mondelez for Oreo biscuits and Dabur for Odonil, among others for the Soundbox Ads.
The creative agency for the film was Talented and the media partner was Carat Denstu.
Watch the film here:
Speaking about the development, Paytm Spokesperson said, “As the leader in merchant payments, we are bringing innovative opportunities for brands to leverage our reach. Paytm Soundbox is one of the most preferred payment devices and the latest Ads solution is a first-of-its-kind offering for brands in the industry. The scale of Paytm Soundbox distribution ensures that marketers and brands can reach their audience in various cohorts of state, city or language for a targeted and meaningful reach. Through this unique solution, brands can increase customer engagement within a shorter duration while taking it beyond online marketing. ”
Further, Soumitra Choubey, Director-Brand Marketing, Meesho, said, “The sale season brings a lot of excitement among our consumers. In a cluttered time like this, it’s not just what you say, but how you say it. Capturing attention and hacking memory structures has become increasingly challenging. For our marquee sale of the year, it was imperative that we lead with innovation. Creativity is a business multiplier.and this simple but wild activation is a testament to that.”
