With Instagram music now available in India, Insta stories have seen a new hype. Every story update is making most of this newly added feature of the social media app.
Many brands have also decided to join the Insta Music party. Interestingly, McDonalds started dedicating songs to the food on their menu.
‘Kuch Kuch Hota Hai‘ was dedicated to the moment when we see our burgers, and for their famous fries ‘Is This Love‘ was the dedicated song. It only took a while for netizens to join the bandwagon and started dedicating their own songs for their favorite McDonalds‘ food item.
To add to the frenzy Instagram music had already created – 22feet Tribal Worldwide, McDonalds’ digital agency partner, decided to play ‘Instakshari’; an Antakshari on McDonalds‘ Instagram handle.
A series of letters were released on the Instagram handle and all Insta users had to comment with songs that started with that letter. This game also fetched interesting prizes. 20 winners won free fries for a day and one mega winner has been entitled to free fries for a year. That is the kind of Antakshri I would love to play.
Arvind RP, Director – Marketing & Communications at McDonald’s has said that they absolutely delighted with the response they have got for this activity. He also added that they will continue to push creative boundaries to create compelling content to better engage with our consumers.
The brand received 10X more engagement on every content piece published. The activity created 7Lacs+ impressions and generated 13000+ comments for songs across 11 letters, all of this in just 2 hours.
It is safe to say that Instakshari has been a commendable success for McDonald’s & not to forget that everybody had an amazing time participating.