McDonalds had opened the world’s smallest restaurant McHive and there’s absolutely no guessing on who is served there!
In honor of World Bee Day which is celebrated every year on May 20, the fast food company has created the world smallest McDonalds in Sweden to welcome thousands of bees. The structure has all the signature elements of a traditional McDonald’s outlet but is actually a fully functioning beehive. Hence the apt name – McHive!
To protect the population of bees and to provide a habitat for them, McDonald’s outlets in Sweden utilize their rooftops to construct beehives. Some of them have even planted flowering plants around the premises so that bees can pollinate them. The McHive is a tribute to these efforts and highlights the importance of bees in the ecosystem.
NORD DDB, the creative agency behind the project said,“The initiative started out locally but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees.”
The mini-beehive McDonald’s itself will be auctioned off to benefit the Ronald McDonald House charities.
“We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops,” Christoffer Rönnblad, marketing director of McDonald’s Sweden said in an interview.
While we believe that its indeed a great initiative taken by the company, we also encountered a comments on youtube who couldn’t help themselves from cracking bee jokes.