Following Olympic medalist PV Sindhu turning investor and endorser for the company, Greenday has onboarded MasterChef Pankaj Bhadouria as an investor and culinary advisor for one of its flagship brands- ‘Better Nutrition’ ahead of National Nutrition Week 2024.
This appointment aims to strengthen the company’s commitment to revolutionising nutrition in India as Better Nutrition intends to combat ‘micronutrient deficiencies through biofortification’.
What it took for Bhadouria’s endorsement and investment exploration in Greenday’s Better Nutrition was her first experience of the company’s product firsthand itself. It was in the aftermath of this first experience that she realised that the venture aligned with her passion for mindfully blending nourishment with flavour.
And hence, finding a profound connection and a sense of shared roots which brought her directly to the fields and farmers and inspired her to become a part of Better Nutrition, Bhadouria will be instrumental in creating innovative biofortified food products that cater to the health-conscious consumers.
Commenting on her appointment, Bhadouria, said, “I am excited to partner with Greenday and its brand Better Nutrition. This collaboration aligns perfectly with my passion for promoting healthy eating habits. Together, we aim to develop products that not only enhance nutrition but also delight the palate.”
To this, Sindhu, added, “It’s wonderful to see such talented and passionate individuals joining our mission. With Bhadouria’s expertise in healthy cooking and my focus on sports nutrition, we are well-equipped to make a significant impact on health and nutrition in India.”
Furthermore, expressing his enthusiasm, Prateek Rastogi, Founder and CEO, Greenday, said, “Having MasterChef Pankaj Bhadouria on board is a significant milestone for Greenday. Her culinary expertise and commitment to healthy living will be invaluable as we continue to develop and promote our range of biofortified products. Alongside PV Sindhu, Bhadouria’s involvement will help us reach new heights in our mission to enhance the nutritional quality of food in India.”
