Festivals are loved by everyone, especially in a country like India which is full of colors and cultures festivals hold a lot of importance. Festivals not only bring happiness on everyone’s face. Every marketer should know the importance of festival season as people have the habit of spending a lot when they are happy. Below are some marketing tips that can help you make huge profits in the festival season.
Plan in advance
To be stress-free during festivals every marketer should plan in advance so that the execution can be done perfectly. One should plan at least 20 days before the main days of the festival season, your planning can include the budget, activities, sponsorships. If you are late for it don’t worry as its never too late to plan.
Know your target audience
Every business has a target audience and one should try to focus on that audience mainly, for example, if your target is young rich audience try to market your business near a movie theatre or if bridals are your audience market your plan near the jewelry shops in your city.
Decide a theme
Themes are very important in festivals, ask yourself basic questions such as what will be my theme, how can my marketing campaign look more relatable to the festival. Be as creative as you can be in the theme, so take your time while deciding the correct theme.
Special Offers and discounts
This is a very old trick to attract customers but still works very well as most of the people buy due to the discounts they get on festivals. Try free samples, buy-one-get-one-free offer, discount on second purchase and so on, you can also launch combos and special packages to increase the profits.
Know the value of communications
Many of the marketers think that people will be busy with their families during the festival season, so they don’t put many efforts for communication. Try avoiding this as much as possible as this is the time working people get least calls which are profession-related and they feel very happy to receive calls during the festival season. You can send SMS or call your previous customers so that they can know the offers and discounts.
Use interactive marketing
Don’t make your marketing campaign look too boring instead go for something that includes some fun, it can be anything such as trivia, contests, and other games which can make people feel good about what they are buying.
Festival season has already arrived and these are some of the tips every marketer should follow to increase the brand value and earn some profits.
