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Marketing Strategy: Surat-Based Ice-Cream Parlour Launches ‘Modi Sitafal Kulfi’

| Published on May 31, 2019

2019 elections was a great example of how marketing can do wonders even for a political party. From making it big to the digital by #MaiBhiChowkidar campaign to spending huge on Facebook and Google ads, BJP certainly knew the right way to target Indian citizens.

PM Modi’s win has created new records and brands were seen latching on the opportunity to make social media ads based on the trend. A Surat-based ice-cream parlour did something similar by introducing a new flavor named Modi Sitafal Kulfi to pay tribute to Narendra Modi for his win.

Modi

Surely he the talk of the town in the city right now and his move and certainly helped him to get the attention from all across the country too.

Vivek Ajmera, the owner of an ice cream parlour in Surat, Gujarat was seen selling ‘Modi Sitafal Kulfi.’ You will be surprised to know that PM Modi’s image on the kulfi is not made from any machine, it is handmade.

Talking about the hard work and time, it took the workers of the ice cream parlour 24 hours to make 200 ‘Modi Sitafal Kulfi’ featuring PM Modi’s face on it, as reported by ANI.

The special Kulfi was served at the parlour till May 30, when PM Modi’s swearing-in ceremony took place.

Mr Ajmera said ”Kulfi is being sold at a discount of 50 percent to celebrate BJP’s victory in Lok Sabha elections.
The ingredients used in this ice-cream are 100 percent natural and no essence has been used to make this Kulfi, Mr Ajmera added.

Similarly, another man from Odisha named L Eshwar Rao celebrated PM Narendra Modi and Chief Minister Naveen Patnaik’s victory in the recently-held Lok Sabha polls with a beautiful carving of their faces on separate pencil nibs.

Also Read: 5 Marketing Lessons To learn From Our Prime Minister Mr. Narendra Modi

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