| 3 minutes read

3 minutes read

Marketing Strategies Of Pati, Patni Aur Woh

| Published on December 7, 2019

Most of us have had watched the trailer of ‘Pati, Patni Aur Woh’ and somewhere we all know it’s going to be a hit considering the amazing actors, a catchy story and the marketing strategies the movie is implementing. Moreover, it is a comedy movie and no one would like to have moments of laughter with their loved ones in the theatre.

Kartik Aaryan, Bhumi Pednikar, and Ananya Panday happen to be the lead actors of the movie. For starters, their movie posters are lit and they applied a new and unique way to introduce the protagonists of the movie.

Chintu Tyagi, the Pati

Vedika, the high-maintainence

And, the third wheel – Tapasya
It did not stop here. There are more eye-catchy posters on their Instagram Page which you can’t help but laugh on. The captions are even more interesting and set the tone in an outstanding manner.
Not only that, they launched a small teaser featuring Kartik Aryan introducing the main character of the movie. This teaser is super attractive and Kartik Aryan’s monologue is wonderful enough to make people curious for the movie.
After the teaser, they released the Trailer of the movie spreading laughter, madness, and curiosity in everyone’s heart.
As every other thing in the world today, even the trailer of Pati, Patni Aur Woh had been caught in the train of controversial issues. People made strong comments on one of the lines of Kartik Aryan’s monologue on marital rape.

There were all kinds of reactions from the people on this subject. Kartik Aryan and other co-stars were targeted and attacked by Twitter and other social media handles but Bhumi Pednekar made everyone quiet by stating that it is a comedy movie that supports both the genders and there is nothing to be taken personally.

Another amazing thing that has been proved to be an unintentional but amazing marketing strategy for this movie and especially the song ‘Dheeme-Dheeme.’ We all know Deepika Padukone is an amazing dancer and it has been observed that she could not perform the step of Kartik Aryan in the same song. So, in an attempt to learn it, she put it on her Instagram story requesting Aryan to teach her the step.
To that, Kartik replied
And then Deepika said
This entire thing led to these two superstars dancing on CSIA T2 where Kartik taught this step to Deepika.

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