Chicago-headquartered 132-year-old global footwear brand Florsheim Shoes has appointed Makani Creatives as its creative agency to handle its brand development and brand communication mandate.
As part of the mandate win, the integrated brand communication agency will leverage its deep understanding of the fashion and lifestyle sector to reshape Florsheim’s brand narrative across traditional and digital platforms.
With extensive experience in the footwear and apparel industries, Makani Creatives is believed to bring a fresh perspective to the legacy brand as it evolves for the modern consumer.
That being said, this partnership comes at a time when Florsheim is launching a new line of products, a new retail strategy and is looking at the Indian market with renewed intent.
Founded in Chicago in 1892, Florsheim Shoes has a rich heritage of creating high-quality men’s footwear that blends timeless design with innovative craftsmanship and has had a presence in India since the 1990s.
Furthermore, the brand is now looking to accelerate its growth and reach a broader audience in the country.
Speaking on the vision for the brand, Sunil Renukaiah, Business Head, Florsheim India, said, “We are happy to partner with Makani on what is a new direction for Brand Florsheim in India. Together we are sure we can capture the imagination of the Indian Audience.”
Commenting on the mandate win, Pavan Punjabi, Chief Integration Officer at Makani Creatives, said, “It’s exciting for us to partner with this legacy brand at a time when it is reinventing itself with a future focus.”
