The last year has been all about innovation, bringing new marketing tactics to the purview, and creating interactive content to drive in new consumers. A number of insurance companies hopped on to the bandwagon to deviate from the monotony of the coronavirus pandemic and bring hope for a better year.
These are the top 5 interactive mobile ads that kept users hooked to their phones and brought respite to a mundane year, that was 2020,
HDFC Life – Father’s Day
HDFC decided to show the relation between a father and his family to offer his protection and care, the same way the company does to ensure families with an insurance plan that covers accidents and death. This was rolled out around Father’s Day to drive in new parents to apply for insurance policies that would be beneficial for years.
Bajaj Allianz – Two Wheeler Insurance
A number of insurance companies are getting ahead to make customer experience friendly and interactive. Bajaj Allianz came out with an interactive ad that features a gamified approach. You can stear clear from obstacles the same way you would ride a bike. This game reached more than 2.5 million users.
ICICI Lombard – #RestartRight
2020 gave rise to the new normal that was brought out by ICICI Lombard’s #RestartRight campaign. The company wanted to encourage users to physically take the step forward in protecting their assets and saving for times of crisis in the future. Users were also asked about healthy practices that had undertaken.
HDFC Ergo – Raksha Bandhan
Last year, the lockdown had just ended in the month of June. HDFC Life decided to let users check containment zones in a 5 km radius around them. While gifting was the need of the hour, coronavirus left it unfit for people to do so. Hence, they could definitely gift insurance plans provided by the company.
HDFC Life – Smog API
Smog contributes adequately to the climate control issues of today. Every state has an AQI that gets monitored regularly. Through an augmented reality generated through this ad, HDFC Life enables users to check the AQI in real time.
Did you come across any of these interactive ads last year?