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    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Look How Sarahah App, A Social Menace Became The Most Downloaded App!

MMDesk by MMDesk
August 11, 2017
in Marketing, Media
A A
Look How Sarahah App, A Social Menace Became The Most Downloaded App!

At some point, while using a social media we hoped we could speak our heart to an individual! But not possible always. But here came to the rescue the secret messaging platform Sarahah App! It’s now the present hit among people to message anonymously! Like what? Yes, it’s everywhere on your feed shared by every other person!

The app hit the Play Store only in February, and within just a few months the app has gone viral and has managed to get over 50 lakh downloads already. It has been iPhone’s one of the top apps in almost 25 countries. Many of you still don’t have an idea of what is it all about! Let’s solve this!

#Sarahah in a month:

App Store #1 in 30 countries including USA, UK & France
more than 1/4 billion visitors
more than 1 billion page views

— Sarahah (@Sarahah_com) August 5, 2017

What is it actually?

It’s an anonymous messaging platforms. As the creators describe it,

“discover their strengths and areas for improvement by receiving honest feedback from colleagues and friends in a private manner”.

Your chances of witnessing a snowfall in Delhi is higher than that of getting an anonymous constructive feedback on random website. #Sarahah

— Rahul Roushan (@rahulroushan) August 10, 2017

Initially, it was just a website that helped employees to give anonymous feedback to the company. It helped the organization to get constructive messages and also get insights into the minds of its employees. Saudi Arabia-based developer Zain al-Abidin Tawfiq soon decided to expand this idea and apply it to personal use. On June 13 he released an app version of Sarahah on both the iOS App Store and Google Play. That’s how it all started, the game of sending messages to family and friends. Even unknown people can send messages.

It’s been #1 on the app store for two weeks. Have you tried anonymous messaging app @Sarahah_com yet? pic.twitter.com/oZL5xlwzUA

— scott budman (@scottbudman) July 31, 2017

How It Works?

First of all the user has to download the app from the Google Store and then register. After sharing the account in the other social media platforms one can ask their family or friends to send messages. Others can send messages but obviously, the names won’t be revealed. But you can’t reply to any messages on the app! However, it seems Sarahah will get that feature soon, as the websites state, “You can’t respond to messages now. We are studying this option.”

The #Sarahah team would like to state that the rumor about “exposing identities on August 1st” is false

— Sarahah (@Sarahah_com) July 28, 2017

Problem

Since it’s an anonymous platform for sending a message so definitely not only constructive messages but also such messages are sent that are not so well received by certain people. It’s mostly considered as Cyber bullying. Cases have been reported that teens are bullied. Racist remarks and body shaming stuff are posted.

#Sarahah meant for constructive feedback

We get everything except constructive feedback!

— Salt coffee (@saltwithcoffee) August 11, 2017

A review said,

“My 13-year-old sister uses this and she got a death threat aimed at our 2-year-old brother.”

That app will either make u feel very good or make u feel worse.But again,why are u craving for feedback?Don’t you know yourself? #Sarahah

— Venissa Andrin Alva (@venissa_alva) August 10, 2017

Well, with the advent of social media bullying has become very common but the intensity increases in Sarahah as users can carry on doing so being anonymous. Hope the app advances itself a bit in the future!

*Waiting for brand to start a #Sarahah account on suggestion by it’s social media agency and get completed ripped to shreds* pic.twitter.com/VJjpkZbzDe

— Sanjay (@cerebralriot) August 11, 2017

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