India is a country that is very inclined towards snacking. Food is our love language and it has been for centuries now. There have been many brands who have been working in this field and earning billions as well.
Kurkure is one such brand that has become one of the most popular names in the country. The major credit goes to the fact that it comes with a perfect blend of spices that work well with the Indian taste palate.
Kurkure Pricing Strategy
Ever since Pepsico launched Kurkure in India, the brand has been a popular one not just for the taste but for its pricing as well. The little packs of joy have been most commonly available at the affordable prices of Rs. 5, Rs.10, Rs 20. With this pricing strategy, Kurkure has been one of the leading names in the snack market for the past two decades.
Quality Check
Though the brand has been in a lot of controversies earlier regarding the contents of the products. However, Pepsico has made a strong statement suggesting that there is NO plastic in the product and the Lab Film of Kurkure is not harmful.
The brand has always ensured that it provides the best to its customers and has been delivering quality products across the globe. That is why, despite many rumors, the brand has been able to maintain its lead in the market.
Constant Innovation
Kurkure has a huge fan base in India as well as across the globe. The brand makes a point to keep them happy at all times. For this, it not only keeps a check on the quality but also keeps on introducing different varieties of Kurkure like Kurkure Triangles, Kurkure Puffcorns, Kurkure Solid Masti, and many more.
The brand also takes up the opportunity to launch themed packaging for any ongoing or upcoming events and festivities. This keeps the customers happy and intrigued to try something new with their favorite snack.
Keeping The Uniqueness
While the brand keeps on innovating and experimenting with different flavors, it keeps in mind the uniqueness of the product itself. In a market space of many snacks, Kurkure is the one that stands out in the crowd. And it takes a lot of creativity to ensure that the customers enjoy something new without compromising on the originality.
Marketing Strategy
Kurkure has worked wonders when it comes to marketing. The brand has monopolized the tag line ‘Tedha hai par mera hai’. The tagline gas become synonymous with the brand and the popularity has reached an extent where it was even used in many big-budget movies.
The brand has ensured its reach by casting some of the leading actors in the Indian film industry. Currently, Samantha Ruth Prabhu and Akshay Kumar are the faces of the brand.
