Korra, a digital marketing agency, has secured a partnership with Kerakoll India, a player in the construction chemical industry. This strategic collaboration aims to develop an innovative loyalty application, enhancing Kerakoll’s engagement with contractors and applicators while boosting brand visibility.
According to the agency, the partnership with Korra will focus on creating a user-friendly loyalty program, implementing targeted marketing initiatives, and addressing key business challenges such as customer retention and sales growth. This collaboration aligns with Kerakoll’s mission to strengthen relationships with its contractor and applicator network, while also solidifying its market presence through compelling and informative digital engagement.
Through this partnership, Korra will craft a versatile digital ecosystem for Kerakoll India, seamlessly integrating web, mobile, and messaging platforms to reach and engage contractors across all tech-savvy levels.
The partnership sets the stage for a series of innovative initiatives, including a multi-tiered rewards system, timely promotional campaigns aligned with industry seasons, and cutting-edge marketing strategies powered by advanced data analytics. This collaboration not only enhances Korra’s diverse portfolio but also signifies the beginning of a transformative journey for Kerakoll India in the digital space.
Commenting on the association, Saket Vaidya, CEO Korra said, “We are thrilled to partner with Kerakoll India on this transformative project. This collaboration represents a significant opportunity to leverage our digital expertise in the construction chemical industry. We’re committed to developing an application that not only showcases Kerakoll’s innovative products but also provides tangible value to their professional network.”
Mohit Naresh, Senior Vice President – Revenue Operations at Korra, added, “This partnership with Kerakoll India exemplifies our commitment to delivering cutting-edge digital solutions across diverse industries. By combining our technological prowess with Kerakoll’s industry leadership, we’re set to create a benchmark in contractor engagement and loyalty programs. This initiative will not only drive growth for Kerakoll but also provide valuable insights that can reshape industry practices.”
Ahzam Javed, Regional Director – APAC Kerakoll shared, “Our partnership with Korra marks a pivotal step in our digital customer engagement strategy. We’re excited to harness their technological prowess to connect with our stakeholders in more meaningful ways. This initiative reinforces our commitment to innovation and excellence in customer experience, ensuring we remain at the forefront of the construction materials sector in India.”
