In the marketing campaign for the Carnival Limousine launch, KIA Motors brought their latest full-page print ads to life through a mixed reality experience created by AliveOnPrint, a technology solution created by global creative tech studio, AliveNow.
The full-page ads were activated in national newspapers like The Times of India, Hindustan Times and The Economic Times. Users could bring the print ads to life without downloading any app or opening a web browser.
With AliveOnPrint technology, by scanning a QR code in the ad and pointing to the ad, readers could instantly play the video directly on their newspaper. No additional app download or web browser was required, making it accessible to a wide audience. This user-friendly approach encouraged spontaneous engagement and exploration.
To further drive sales, the campaign included a prominent “Pre-Book Now” button within the mixed reality experience. This call to action provided a convenient way for interested customers to reserve their Carnival.
As per the company, the print innovation proved to be a success, with high numbers of QR code scans and significant interest in the pre-booking option. This innovative approach demonstrates the potential of AliveOnPrint technology to enhance traditional advertising and drive consumer engagement.
Click here to watch the campaign-
Speaking about the launch, Adhvith Dhuddu, Founder and CEO. AliveNow, said, “We were thrilled to work with KIA to bring this innovation to life. We know how important the Carnival Limousine launch was and when we presented the idea, the KIA team was equally excited to add a layer of tech and immersiveness to their nation wide print campaign. By combining the power of print media with the dynamic capabilities of AliveOnPrint, we were able to achieve some incredible results.”
