Veganism has been the new way of living for many, especially in the US. Keeping this in mind, KFC is introducing alternative options for that portion of its customer pool, which is getting bigger gradually.
KFC is all set to try its vegan fried chicken in almost 70 of its US outlets. And if the trial is successful, KFC will roll out the vegan option to its 4,000 US restaurants.
The Fried-chicken giant has partnered plant-based tech company Beyond Meat to create the nuggets, which will be sold in 66 restaurants in the Charlotte, N.C., and Nashville areas from February 3 for three weeks.
The nuggets, which are made from soy and wheat will cost from $4.29 to $15.99 and be offered in servings of four, eight, or 12, and as part of combo meals.
Andrea Zahumensky, chief marketing officer of KFC US said in a news report,
We’ve really pushed the limits to develop plant-based chicken that I think will have KFC and plant-based protein fans saying, ‘That’s finger-lickin’ good.
Earlier KFC conducted a one-day trial in a single Atlanta store last year. Reportedly, the chicken giant saw the nuggets sell out in the first few hours.
“It blew us away. The proof will be in this expanded test to really tell us if this something that has legs,” said Andrea Zahumensky, chief U.S. marketing officer for KFC.
“What we are really seeing in this kind of movement that is sweeping the country is a desire for people to eat less animal protein and they do it for various reasons – sustainability, health reasons. Many people do it because they want to be part of the movement and it’s cool to do it”, she added.
The alternative to the traditional fried chicken will be available in 4 to 12 piece-servings a la carte or can be bought as a combo with dipping sauce.