In this digital world, brands’ most energy is spent on designing new ad films in order to display their brand in such a way that it gets the maximum response and outcome. But then what is the rule? Someone HAS to get offended! SMH!
The new KFC advertisement seems to be upsetting a lot of people and communities out there. They say the ad is sexist. Why? Let’s find out.
Peeves Made KFC Apologize For Its Recent “Sexist” Ad Film!
So, this new ad sets forth a woman adjusting her cleavage in a car window when the window suddenly slides down by two boys gawping at her with their mouths open. Their grumpy mother is at the driver’s seat disapproving of the whole situation.
The woman is wearing considerably short clothes in the advertisement and seems to be flaunting her body that succeeded in distressing a community called Collective Shout. The group quoted the ad film as a “backward step”.
The members of the group have mentioned their seriousness on the fact that women are not objects to ogle on and such ad films give out a thought in the society that nothing better can be expected from the males.
KFC apologized for the entire act saying, “We apologize if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light.”
Whatever the case had been, the ad got extreme attention on social media. The purpose of promoting Zinger Popcorn Box – SERVED.