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Why Katrina Kaif Is Every Brand’s Choice For Endorsements

| Published on July 16, 2018

Apart from being one of the most popular actresses in Bollywood, Katrina has attracted brands for signing her as the endorser for promoting products. Katrina has all the varieties in endorsements kit including ads from a soft beverage brand, to products in the cosmetic line right down to a jewelry brand.

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The pricing she charges for appearing in an advertisement is more than most of the male actors of Bollywood because of the success brands have seen post her association with them. You will be surprised to know that she once did 20 brand endorsements in a single year. She was also announced “Brand Endorser of the Year – Female” at the International Advertising Association Awards in 2013. She was also voted as the “Sexiest Woman Alive” by a Youth Survey conducted by the national daily in 2014, defeating popular Hollywood celebs including Angelina Jolie and Beyonce. The Annual Brand Trust Report 2015 also ranked Katrina Kaif as the number 1 choice when it comes to endorsing any brand.

The leading brands believe that Katrina Kaif’s presence in an advertisement increases their sales and hence she is also seen as a lucky face.

Also Read: Why Arjun Kapoor Has Emerged As A Favourite For Brand Endorsements

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She represents young Indian females as independent, confident and daring. That is the main reason why youth related brands choose her for targeting the audience. Lux, L’Oreal, Veet, Slice, Olay, Berger Paints, Nakshatra Diamond Jewellery, Panasonic, Titan Raga, etc. are some of the brands that have been associated with Katrina Kaif. She has a brand endorsement value of about Rs 5-6 crore a day according to Business World

“It hardly came as a surprise to us, she is someone whose brand equity is unparallel, she has a personality that encapsulates beauty and intelligence which makes her the most sought after faces in the ad world, needless to say she is the most photogenic too,”

ad-world has written in an article.

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Katrina tries not to do misleading ads as she only picks brands which suit her personality. On talking about misleading ads she once said: “If I am not familiar with the brand, then I don’t endorse it. It is important for me that the product I endorse, should deliver on its promise.”

As she celebrates her 35th birthday today, we take a look at some of the best ads Katrina has been in. Watch below:

Slice Aamsutra

When it comes to the small screen, Katrina has never looked hotter than in the Slice Aamsutra ads.

Veet

Katrina has been the brand ambassador for Veet for a long time now.

Lenskart

Do let us know which one is your favourite advbertisement done by Katrina Kaif.

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