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Kareena Kapoor Khan Debut On Instagram- A Marketing Tactic From Puma?

| Published on March 17, 2020

Well, as a Kareena Kapoor Khan’s die-hard fan, one might be thinking who the hell in the world would care whether Kareena is on Instagram because of some Nexus with some brand or just by her choice. If she is on Instagram, why not just be happy about it.

Well no doubt, we all are happy seeing Kareena on Instagram. Who in this world would not want her on Instagram, but if for a moment, we look at her debut on Instagram from an outside perspective, then this question arises naturally- Whether is it a nexus between Puma and Kareen or Kareena just wants to join Instagram for her fans?

Why are we saying so?

The first three posts of Kareena Kapoor Khan on her official Instagram account, which earned more than one million followers within a day, was about brand Puma.

Check out her first three posts on her official Instagram account:

https://www.instagram.com/p/B9V4ulcpYl6/

https://www.instagram.com/p/B9YdcuSJllM/

https://www.instagram.com/p/B9Y_7sLpec_/

Here third post writes, “Gym class today… And everyday with @pumaindia #PUMAxKareena.” But after these three posts, there was a lot for her fans.

Some experts suggest it might be Kareena’s debut on Instagram being a Digital marketing plan for Puma but, it can be both for fans and brands.

Well, who in this world has an issue if a celebrity wants to promote a brand via her official social media account? Almost every celebrity is doing it. And for a business, only one thing matters i.e. audience. I always say, “Businesses always follow the places where there is a concentration of people.”

And, Kareena Kapoor Khan has a very credible image when it comes to brand endorsements. She only endorses brands she believes in. So it is a win-win situation for all, both fans and brands, and for Kareena Kapoor Khan too who reportedly earns on an average Rs 3-4 crore for each endorsement.

What do you think about her Instagram debut?

Let us know in the comment section below.

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