Lowe Lintas, one of India’s leading advertising agencies, has appointed former Wieden+ Kennedy India National Creative Director- Kapil Batra as its new President- Mumbai office, effective immediately.
As per the agency, this development completes the creative leadership team at Lowe Lintas Mumbai.
Reporting to the agency’s Chief Creative Officer- Prateek Bharadwaj, Batra will be responsible for taking Lowe Lintas’ Mumbai office to new creative heights and continue Lowe Lintas’ legacy of delivering impactful and culturally relevant work whilst strengthening the agency’s creative and strategic vision.
Bringing with him over two decades of experience in the advertising industry, he comes with a track record of creating iconic campaigns and holding leadership positions at renowned creative agencies like Wieden+Kennedy India and McCann Erickson and a recognition to his name at prestigious platforms including Cannes, D&AD, Clio, One Show, Spikes Asia, and Effies, among others.
His body of work includes the much-celebrated “PayTM Karo” campaign, the endearing “Share a Coke” series, the evergreen “Mirchi Sunne Wale Always Khush (Rudaali)”, Yatra.com’s “Ehsaan mat lo, discount lo”, Happydent’s “Dikha Bateesi kar baat achhi si” campaign and the widely acclaimed “Dettol Soap Bubbles” activation.
That being said, his appointment at Lowe Lintas comes at a time when the agency is focused on strengthening its creative offerings and expanding its footprint in the Indian advertising landscape, with a focus on crafting brands of the future, with profound ideas on every single culture, stories that will change the way brands can connect, the way they can lead, and the impact they can have on the world.
Commenting on the development, Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, said, “To me, Kapil embodies what Lowe Lintas has stood for over the decades – total commitment to creative excellence and a collaborative, team-first approach . His work on PayTM, Perfetti and Coca Cola is legendary, and I have no doubt that his creativity will propel and inspire the team to new creative heights. Along with Sarvesh Raikar and Madhu Noorani in Mumbai, Vasudha Misra in Delhi, and Arpan Bhattacharyya and Litna Das in Bangalore, our senior creative leadership team is complete and ready for the future.”
To this, Batra added, “Joining Lowe Lintas as President of the Mumbai office is an incredible opportunity to be part of an agency that consistently pushes the boundaries of creativity. Lowe Lintas has a rich legacy of creating work that is not just memorable but also meaningful. I am excited to contribute to this legacy and work alongside Prateek Bhardwaj and the immensely talented team here to create campaigns that resonate with audiences and make a real difference for our clients.”
