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Interpublic Group In Talks To Sell Digital Marketing Agency-R/GA To Tata Consultancy Services

After acquiring R/GA in 2001 as part of the larger acquisition of True North Communications, Interpublic Group is reportedly in talks with Tata Consultancy Services for the sale of Richard and Robert Greenberg founded digital marketing agency. If the deal goes through, TCS will be competing with Accenture and Deloitte who currently offer marketing services like digital transformation, experiential marketing, creative services, and web and mobile development.

| Published on June 27, 2024

Interpublic Group In Talks To Sell Digital Marketing Agency-R/GA To Tata Consultancy Services

Founded in 1977 by Richard and Robert Greenberg, R/GA came under the ambit of Interpublic Group in 2001 as the holding company had acquired the digital marketing agency’s parent company- True North Communications at the time.

Since its inception, R/GA has been catering to all sorts of marketing services such as digital transformation, experiential marketing, creative services, and web and mobile development.

Having said that, the Interpublic Group is reportedly exploring the sale of its digital marketing, design and creative agency with Tata Consultancy Services now.

As per reports, R/GA is currently valued at about $300 million and its proposed sale is believed to be a part of IPG’s plan to streamline its efforts to adapt to the rapidly changing ad landscape which is increasingly being influenced by AI.

If this deal goes through, TCS will join the likes of other consultancy firms such as Accenture and Deloitte who have expanded their services to include marketing offerings such as digital transformation, experiential marketing, creative services, and web and mobile development.

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