The advertisement promotes a franchise called ‘Pepperoni Hug Spot’, which claims to fulfill the desires of pepperoni lovers by providing them with their favorite food.
The internet is buzzing with pizza advertising that has been generated by artificial intelligence (AI). As of now, AI’s text-to-image capability has advanced quickly. But this is conceivably the first time that a video of a dish that is served all over the world has been produced using the prompts.
The advertisement, which features a made-up pizza brand, was initially uploaded on Reddit and then spread to other social media sites like Twitter. The users are astounded and impressed by how powerful the AI is growing.
Everything in the video, including the audio and graphics, was generated using AI. Social media users claim that ChatGPT created the screenplay, MidJourney provided the graphics, Runway Gen2 provided the video, and Eleven Labs provided the voiceover.
Watch The Video Here:
Definitely wasted 3 hours of my life making this today… Everything is AI from the VO to the video and images. Assembled in After Effects. More info below. pic.twitter.com/CXv6gWM8gj
— Pizza Later (@Pizza_Later) April 24, 2023
Video was made by a user with the Twitter handle @Pizza_Later, who stated that he “generated all the assets and then spent the better part of my afternoon assembling in AE with graphics etc.”
The advertisement speaks about an imaginary franchise known as “Pepperoni Hug Spot” that may fulfil the pepperoni fantasies of food lovers.
“Are you ready for the best pizza of your life? Bring your friends down to Pepperoni Hug Spot. Our chefs make pizza with heart and special touch – cheese, pepperoni, vegetable, and more secret things. Need delivery? Pizzas come fast. Knock knock, who’s there? Pizza magic. Eat Pepperoni Hug Spot pizza. Your tummy says thank you, your mouth says Mmm…” says the AI voiceover.
The motto of the AI restaurant was “Like family, but with more cheese.”
Twitter reactions to AI-generated pizza commercial
Reactions to the horrific pizza advertising are flooding in. Even Pizza Hut joined in, joking that the advertisement gives them the chills. A user made fun of the advertisement’s creepy realism and smokey arm. Although, AI is completely ignorant of human anatomy in motion. Not everyone, though, is negative about AI’s capabilities. Although recent AI images are impressive, AI videos still have a few years to go.
https://twitter.com/Flute_SaladYT/status/1651123183234301954
my heebies have been jeebied
— Pizza Hut (@pizzahut) April 25, 2023
Especially the smoking arm, the realism is uncanny
— Darth Rampage (@RampageTweetz) April 25, 2023
This is like a commercial from @RickandMorty inter-dimensional cable pic.twitter.com/rphjXLXkmH
— Eric Watson jr (Supervised) (@Ironman_E) April 25, 2023
— vandul (@_vandul) April 25, 2023
To be honest yea this does look like the type of family that eats at pepperoni hug spot pic.twitter.com/PlrcT5ZawC
— Panama Joe 🏖 (@Panama_Joe1) April 25, 2023
The voice is good. AI Visual is BAD.
Does not make you feel like eating pizza.This is the pizza I would like to have right now 😋 pic.twitter.com/mg0nmwGkWk
— C A Mallory (@CAMallory2) April 26, 2023
Is no one gonna talk about the "more secret things"?
— Dan (@KettlebellDan) April 25, 2023
Is no one gonna talk about the "more secret things"?
— Dan (@KettlebellDan) April 25, 2023
Would you rather have 🍍 or “Secret Things” on your pizza? pic.twitter.com/2dFjUro3Qa
— Jason (@jasonistheshi) April 26, 2023
https://twitter.com/HigherROAS/status/1650904550176440343
“Like family, but with more cheese.” (What a slogan) 👏🏼 pic.twitter.com/90T52Y9joW
— ALEX BLAND (@alexbland) April 25, 2023
You can laugh at it, but it's still disturbing that AI can generate video with what appears to be around 80% real.
Couple more years and you won't be able to distinguish it from reality.
— BasedGiant (@BasedGiant_) April 25, 2023
https://twitter.com/pantysbacklace/status/1651182292629606400
