One of the leading global media measurement and optimization platforms, Integral Ad Science has entered into a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns.
As part of the same, IAS has also introduced a one of its kind story-level brand safety and suitability measurement solution on Snapchat which gives advertisers an enhanced transparency and control on the platform.
Aligned to the Global Alliance for Responsible Media (GARM) standards, IAS’ AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement offering will give advertisers the benefit of third-party validation with trusted and transparent industry metrics.
That being said, IAS has been a member of the Snapchat Brand Safety Coalition and has partnered with Snap for driving greater transparency and media quality measurability of in-app photos and videos. Since 2018, it has also provided Viewability and Invalid Traffic Measurement for global advertisers across their in-app video buys.
In addition, IAS will also rollout a post bid AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement for Snapchat campaigns later this year.
Commenting on the collaboration, Lisa Utzschneider, CEO, Integral Ad Science, said, “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers to safeguard and scale their businesses on Snapchat.”
“Snap is focused on developing ad offerings in a premium and safe content ecosystem, and our partnership will give advertisers actionable data to maximize their investment across Snapchat,” she added.
Adding to this, Patrick Harris, President of Americas, Snap, “We’re thrilled to partner with IAS to offer Snapchat advertisers an additional layer of brand safety and suitability.”
“We’ve built safety into the fundamental architecture of our platform and are dedicated to providing our community and partners a healthy and safe experience. We look forward to continuing to invest in products and partnerships across the brand safety ecosystem,” he added.
