Meta, the parent company of Instagram, has launched Channels, a new feature that enables creators to broadcast text messages, images, videos, and audio content to their followers. This addition provides creators with more flexibility and enhances their ability to engage with their audience on Instagram. make it short
Following its availability to select creators, Instagram’s broadcast channels feature is now being globally rolled out to all users, offering a one-way messaging experience.
Expanding Communication with Broadcast Channels
This feature, introduced as Meta’s response to Telegram channels, enables users to share text, videos, and photos with those who join their channel. Creators can also utilize voice notes to share updates, behind-the-scenes moments, and conduct polls to gather feedback from their followers, according to the company.
Broadcast channels on Instagram function similarly to Telegram channels, as they are publicly accessible to any Instagram user. However, only followers who join the channel will receive notifications in their message inbox, alongside their direct or group message threads.
Instagram has mentioned that when a creator sends their initial message from their Instagram inbox, all of their followers will receive a one-time notification to join the channel. To encourage followers to join, creators can use the “join channel” sticker in Stories or pin the channel link to their profile.
Community Guidelines
Instagram has emphasized that broadcast channels will be governed by the platform’s Community Guidelines. Users have the ability to report both the channel itself and any objectionable content shared within it. If content violates Instagram’s policies, it will be removed accordingly.
According to a statement from Instagram, “We have tools and reviewers to help us identify, review or remove content in broadcast channels that may violate our Community Guidelines — often before anyone sees it.”
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