Social media is playing a crucial role in the marketing of products. Facebook is the most popular network but other platforms like Instagram and Twitter are also helping brands for their promotion. Instagram is gaining a big audience in last few years. Having millions of users this platform it has outpaced Snapchat because of some amazing features. Instagram is changing very quickly, its visual experience is more effective for marketers. It has developed such a community that has given a new way for brands to engage with their consumers.

With the introduction of features like ‘Shop Now’ Instagram has made a very powerful impact on social commerce. Companies like RVCJ Media use interactive campaigns with their content to promote brands. They use very effective way of marketing that makes users to have a look at the product for once at least.

Also, Instagram has helped fashion bloggers in a big way. Many clothing and jewellery brands are using these bloggers to market their products. Seeing bloggers trying branded products creates a excitement and also builds loyalty among customers. These bloggers interact with the audience much more than the big celebrities who always have a shortage of time.
Instagram has helped brands to identify their target audience more accurately. Marketing on Instagram is a very cost-efficient method and also conversion rates are high as compared to other platforms.

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