Innocean India, part of the Global Innocean Network, has secured the consolidated media mandate for Narayana Health, one of India’s premier healthcare providers, in the aftermath of a competitive multi-agency pitch.
In an era where both online and offline media platforms dominate communication, ensuring timely and effective delivery of critical healthcare messages is paramount, this partnership marks a significant step in enhancing how healthcare information reaches millions across the country.
With its expertise in strategic media planning and execution, the agency aims to strengthen Narayana Health’s connection with its audience, fostering greater trust and accessibility as well as reshape the way Indians engage with healthcare information- ensuring it is both impactful and life changing, by aligning Narayana Health’s commitment to care with its innovative media strategies.
Together, the two- the brand and its media AOR will aim to empower every individual with the critical information and knowledge they need for their well-being by placing the consumer at the heart of their efforts and reflect their shared mission to prioritise health and safety.
Commenting on the mandate win, Dr. Ashish Bajaj, Group Chief Marketing Officer, Narayana Health, said, “We are delighted to partner with Innocean India for our media mandate. Their innovative approach to media planning and execution is exactly what we need to elevate our brand and expand our reach. We are confident that their expertise will play a pivotal role in achieving our objectives and making a significant impact on the healthcare landscape.”
To this, Jaeho Yoo, Managing Director, Innocean India, added, “Innocean India is honoured to partner with Narayana Health, a leader in the healthcare industry. We look forward to leveraging our expertise to help Narayana Health reach new heights in the healthcare industry. We will strive to introduce and collaborate on innovative media solutions through close cooperation with Innocean headquarters in Korea.”
Furthermore, Santosh Kumar, Chief Operating Officer, Innocean India, also mentioned, “Our partnership with Narayana Health is a pivotal step in Innocean’s 2.0 journey. In today’s evolving healthcare landscape, the media plays a more critical role than ever in reaching and engaging patients. By leveraging the power of strategic media planning and execution, we aim to amplify Narayana Health’s commitment to providing quality healthcare with best-in-class facilities to millions across India. This partnership aligns perfectly with our vision of driving meaningful impact through innovative media solutions.”
