A year after opening its first flagship store in Hyderabad, IKEA has now launched its first online store in Mumbai, offering residents across all locations in the city over 7,500, ranging from home furnishing solutions to electronics and more.
The Swedish furniture giant said the online store is part of its new multichannel approach to reach 100 million customers in the next three years. IKEA has its aims set at 49 cities by 2030.
“IKEA’s unique Mumbai market entry, led by e-commerce marks a significant milestone in the Swedish retailer’s new retail direction,” the company said in a statement. IKEA added that it will focus on both digital and physical formats to reach customers.
Speaking on the launch, Peter Betzel, CEO, IKEA India said, “Today marks an important occasion in our history as we roll out our multi-channel, digital-first approach with Mumbai being among the first few markets worldwide, where we are bringing alive this transformation.”
The online store will offer 1,000 products priced below Rs 200, it said adding that prices would be uniform across India, both in the offline and online stores. Deliveries to most locations in Mumbai and Navi Mumbai will have a lead time of four to seven days, subject to availability and distance from the centre.
Within an year of it’s store opening in Hyderabad Ikea has had over 3 million customers visiting its store and about 8 million who have visited IKEA’s India website.