Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

IIFA Faces Criticism For Using Nepotism For Their Promotion

Surabhi Kedia by Surabhi Kedia
July 10, 2019
in What’s Buzzing
A A

Nepotism is a very common practice followed in Bollywood for a long time and it has been quite evident in a lot of events. But what if a prestigious national award for excellence also start spreading this concept?

Yes, it’s not just the industry which practices nepotism but the national academy award is somehow promoting this practice.

What exactly happened?

The International Indian Film Academy Awards (IIFA) shared a photo of Suhana Khan (daughter of the legendary Shah Rukh Khan), Ananya Pandey (daughter of Chunky Pandey) and Shanaya Kapoor (daughter of Sanjay Kapoor) and called them as the ‘next generation of divas’.

The next generation of divas is ready to take on the world! pic.twitter.com/MPebI6h7kp

— IIFA (@IIFA) July 7, 2019

Actually, the post is not a problem but IIFA needs to understand the fact that as of now, Ananya Pandey has acted only in one movie (Student Of The Year 2), while Suhana and Shanaya are yet to even take their first step in the industry.

There is nothing much a problem with the three pursuing acting professionally but considering their achievements, promoting the trio in this manner questions IIFA and also brings up the practice of nepotism followed in Bollywood.

The Spree of Tweets!

The audience was deeply affected by this post of IIFA. People took to Twitter to speak against the IIFA.
Some instances where people tweeted the existence of nepotism in IIFA are:

1.

Perfect example: How nepotism leads to mediocrity ?

— Rishi Bagree (@rishibagree) July 8, 2019

2.

https://twitter.com/GuptaRavikala/status/1148047347588276224

3.

Nepotism on full display. What a shame

— MrBabuBhaiya (@MrBabuBhaiyaji) July 8, 2019

4.

https://twitter.com/FutureBack2the/status/1147909975932452864

5.

Next generation of Nepots…who will be casted because of their Surnames and not because of their Talent.

— Varadraj Adya (@varadadya) July 7, 2019

In a 2017 show of Koffee with Karan, Kangana Ranaut was first one to talk about nepotism publically. Nepotism has covered a major part of Hindi Film Industry. It is high time, we need to stop the practice of Nepotism not only in the field of films but rather in any field of art. Talent is what is supposed to be the main criteria for giving someone such high posts. Hoping IIFA succumbs to this act and issues an apology statement or atleast a clarification.

Related Posts

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT
What’s Buzzing

Lionel Messi Partners With OpenAI To Encourage Fan Creativity Through ChatGPT

by MM Desk
June 11, 2026

Lionel Messi has partnered with OpenAI to launch a global collaboration aimed at encouraging football fans to use ChatGPT to...

Virat Kohli Tops Fortune India-Interbrand Celebrity Rankings With Rs 3,542 Crore Brand Value
What’s Buzzing

Virat Kohli Tops Fortune India-Interbrand Celebrity Rankings With Rs 3,542 Crore Brand Value

by MM Desk
June 11, 2026

Cricketer Virat Kohli has topped the inaugural Fortune India-Interbrand Most Valuable Celebrities list with a brand value of Rs 3,542...

Latest

Anuj Agarwal Returns To Coloplast India As Head Of Marketing

Anuj Agarwal Returns To Coloplast India As Head Of Marketing

June 15, 2026
DashLoc Partners With Jaquar To Strengthen Digital Discovery & Retail Growth Across India

DashLoc Partners With Jaquar To Strengthen Digital Discovery & Retail Growth Across India

June 15, 2026
Sharanya Rai Joins Miniture As Head Of Marketing

Sharanya Rai Joins Miniture As Head Of Marketing

June 15, 2026
Doozy Diamonds Awards SEO Mandate To PROHED

Doozy Diamonds Awards SEO Mandate To PROHED

June 15, 2026
Maggi Issues Statement Rejecting Allegations Of Infestation In Noodles

Maggi Issues Statement Rejecting Allegations Of Infestation In Noodles

June 15, 2026
Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

June 15, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.