| 2 minutes read

2 minutes read

IIFA Faces Criticism For Using Nepotism For Their Promotion

| Published on July 10, 2019

Nepotism is a very common practice followed in Bollywood for a long time and it has been quite evident in a lot of events. But what if a prestigious national award for excellence also start spreading this concept?

Yes, it’s not just the industry which practices nepotism but the national academy award is somehow promoting this practice.

What exactly happened?

The International Indian Film Academy Awards (IIFA) shared a photo of Suhana Khan (daughter of the legendary Shah Rukh Khan), Ananya Pandey (daughter of Chunky Pandey) and Shanaya Kapoor (daughter of Sanjay Kapoor) and called them as the ‘next generation of divas’.

Actually, the post is not a problem but IIFA needs to understand the fact that as of now, Ananya Pandey has acted only in one movie (Student Of The Year 2), while Suhana and Shanaya are yet to even take their first step in the industry.

There is nothing much a problem with the three pursuing acting professionally but considering their achievements, promoting the trio in this manner questions IIFA and also brings up the practice of nepotism followed in Bollywood.

The Spree of Tweets!

The audience was deeply affected by this post of IIFA. People took to Twitter to speak against the IIFA.
Some instances where people tweeted the existence of nepotism in IIFA are:






In a 2017 show of Koffee with Karan, Kangana Ranaut was first one to talk about nepotism publically. Nepotism has covered a major part of Hindi Film Industry. It is high time, we need to stop the practice of Nepotism not only in the field of films but rather in any field of art. Talent is what is supposed to be the main criteria for giving someone such high posts. Hoping IIFA succumbs to this act and issues an apology statement or atleast a clarification.

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