Pop Artist comebacks are usually a cause for fervor with netizens going berserk with any form of teaser or release that take place from the celebrity’s end. While there are have been multiple comebacks that took place, the marketing campaigns that follow them are quite impressive too. Let’s learn about a few of the iconic ones!
Adele- 30
The singer who releases albums with the namesake of her age, launched the album 30 in 2021. This album caused a lot of frenzy on the internet as she was making a comeback after over half a decade and her fans couldn’t get enough of her. The marketing team did a brilliant job at building the suspense with displaying the number 30 at the most famous locations all around the globe. Fans sighted the figure 30 at The Louvre in Paris, Edinburgh Castle, Brandenburg Gate and in famous locations in the cities of Tokyo, Dubai, Toronto and many more. Twitter went rife with tweets of fans sighting the number 30 from all around the world and it turned into one of the most successful come-back campaign.
Kanye West- Donda
An album release which went on for too long, Kanye definitely knew how to keep his audience waiting and wanting more. The album at the Mercedes Benz Stadium in Atlanta, the album premiered yet there was a change of plan at the last minute and it did not go through. The live-streamed listening event built even more frenzy when fans realised that there was an impressive slate of rappers and singers incorporated in the album. Moreover, since the these included his then impending divorce with Kim K, any updates and glimpses shared on his social media rushed netizens at large. While this wasn’t a formal comeback, Kanye definitely knew how to keep his audience wanting more and taught a brilliant lesson in marketing.
John Mayer- Sob Rock
Using nostalgia as a tone to grab the attention and imbibe a sense of belonging in his audience, John Mayer went ahead with 80s inspired visuals that raised more questions that answers about his album. While individuals tried guessing whether the album was actually retro, his social media handled engaged his fans and asked them to describe the concept of “Sob Rock”. Since the phrase did not really exist in the time, the marketing team went on to promote the word and put up visuals on bus benches and even subway carriages around the world which garnered a lot of attention. Combined with his iconic persona, the marketing campaign set quite an impactful tone for the release of his album.
Lorde- Solar Power
Her fans have always awaited for more and more music from the iconic pop artist who released her album with a particularly raunchy cover. When the teaser came out, her fans went berserk and with the release of the album cover, Lorde herself admitted that it was quite hardcore. For an artist who doesn’t use social media, netizens went quite berserk after listening to her album and that garnered enough attention for her on the internet. The striking cover art managed to turn eyeballs and resulted in very high engagement.
Which is your favourite pop artist comeback marketing campaign?
