| 2 minutes read

2 minutes read

ICICI Lombard Gives A New Fire Safety Mantra With Its Diwali Campaign

| Published on October 26, 2019

The festival of lights- Diwali has once again arrived giving us so many reasons to celebrate. Bursting firecrackers on Diwali is a ritual that we are following for a long time. It is one of those things without which Diwali is incomplete. But, firecrackers are dangerous when not handled carefully. Every year, Diwali causes loss of life and property due to fire accidents. But this year, ICICI Lombard, India’s leading non-life insurance brand has collaborated with firefighters of Mumbai to share some safety tips for this Diwali.


As a part of its Diwali campaign, ICICI Lombard has launched a Diwali Aarti featuring firefighters sharing safety tips in their own unique way. Keeping in mind the fact that safety instructions can be dull and boring, the lyrics of this Aarti are fun to listen and will make you stick to the screen throughout the video.

The video starts with a firefighter dressing up for work while singing the Aarti. Soon, other firefighters join him and share dos and don’ts during a fire emergency. The video ends by giving a tribute to these unsung heroes of our society who work to keep our life safe.

In short, the video encourages everyone to #DoTheDifficult this Diwali by acting responsibly and taking care of the safety measures while celebrating. You can watch the complete video below:

What are your views about this campaign? Share your views in the comment section.

Related Posts