| 2 minutes read

2 minutes read

ICICI Lombard Celebrates Women’s Day By Acknowledging Extra Efforts Of Women With #DoTheDifficult Campaign

| Published on March 8, 2020

Women have always struggled slightly more to achieve an equal life (if not more) like men. Women have always had to work harder & compromise more over the centuries not just in India but across the globe.

To acknowledge all the extra efforts and celebrate the true essence of womanhood, this International Women’s Day ICICI Lombard has come forward with #DoTheDifficult campaign.

As a part of this campaign, ICICI Lombard has launched a video showcasing how women from all walks of life have been working harder to make sure that they do not have to give up on their dreams. Not only this, the video urges every woman to make a promise that apart from doing the extra they have been doing for equality, they will start taking care of themselves a little extra too.

Womanhood is a gift to the world and the campaign beautifully captures how women live selflessly only to make sure that they are not considered any less than the other gender. Be it giving the extra hours in the office, or being a father to their kids, there is truly nothing a woman cannot do.

ICICI Lombard I Women's Day

This Women’s Day, here's a shout out from #ICICILombard to all the women out there who relentlessly #DoTheDifficult by going the extra mile in every walk of life. Watch the video and tell us your story of working extra hard for equality by tagging ICICI Lombard. Be it office, home or anywhere else, share your story of doing #ExtraForEquality. #WomensDay

Posted by ICICI Lombard on Friday, 6 March 2020

ICICI Lombard’s shout out to women is a heartfelt tribute to all the small things they do that go unnoticed. Join and contribute to this initiative by spreading the message across maximum people.

Do you have a similar story of inspiring women working extra hard? Feel free to share them with us using #ExtraforEquality and #DoTheDifficult hashtag on social media. Let’s bring out the unheard stories of strong women who have been making sure that they stand equal in society.

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