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How Starbucks Made $2.3 Billion In Free Advertising From Game Of Thrones Gaffe

| Published on May 11, 2019

Starbucks surely owes a thank you worth $2.3 billion to the Game Of Thrones! 

The last episode of Game of Thrones created a stir on the social media all thanks to its eagle eyed fans who spotted a coffee cup that was surely out of place in one of the scenes. 

While the label was unclear in the shadow, many fans speculated that it was none other than the iconic coffee brand Starbucks. The company gained an estimate of $2.3 billion worth of free advertising only to be later figured out that the coffee cup was just a craft services cup. 

Making it to the trending topics on Twitter, fans joked that it was Sophie Turner who plays Sansa Stark who responsible for the errant coffee cup making an appearance in the show.

Teasing the audience away was Bella Ramsey who plays Lyanna Mormont who shared an image of herself standing beside Turner, who appeared to be holding a cup that matched the one spotted in the last episode.

Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 billion. Jones cited PR subscriptions service Critical Mention, which has tallied 10,627 mentions of Starbucks and ‘Game of Thrones’ online and on TV and radio around the world.

“This is a once-in-a-lifetime collision of opportunity for Starbucks,” she said. “But really, this is just the tip of the iceberg, because what isn’t being monitored or estimated is the word of mouth and social media on top of this.”

Separately, social media analytics and monitoring platform Talkwalker counted more than 193,000 mentions within 48 hours that cited both Starbucks and “Game of Thrones,” or a variation of the series’ hashtag, on Twitter, in social forums, blogs and news sites.

While Starbucks declined to comment on the same they surely took everyone by surprise with their tweet which said, “TBH we’re surprised she didn’t order a Dragon Drink” which happens to be the new addition on their menu.

Also Read: Brands Expressing Their Advertising Skills Using Game Of Thrones Trend

As of Tuesday, the coffee cup had been edited out of the episode, but chatter about Starbucks and the episode on Twitter and Reddit continued.

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