India has witnessed systematic growth in homegrown brands in various fields. From fashion to health care and skin care products, there have been many brands that have become national names in no time.
The Indian culture has been blessed with many ayurvedic herbs that have been used since the beginning of time. Even today, with the help of modern technology and advancement in science, Indian Ayurveda has become a global phenomenon.
With people shifting to the old ways and choosing Ayurvedic remedies for their skin and hair problems, there have been many brands that have taken up this opportunity and are earning well today.
Ras Luxury Oils is one such brand that has marked its place throughout the country with its pure herbal concoctions. The brand was founded in 2017 by three women — Shubhika Jain, Suramya Jain, and Sangeeta Jain as a D2C brand.
The brand offers luxury skin, hair, and body care products and has claimed to have achieved 20X growth in the past two years. Let’s take a look at how the brand came to be.
Ras’s Origin
Shubhika Jain, Suramya Jain, and Sangeeta Jain hailed from a small town in Raipur, Chattisgarh. Having spent their entire lives on their farm, the trio was well-versed in the power of carefully extracted botanicals and healing herbs.
Before establishing RAS Luxury Oils, Shubhika Jain, Founder & CEO of the brand worked in the Agri profession division of her family business as well as the manufacturing and trading unit for essential oils.
Shubhika soon realized how there were only a handful of brands that were offering pure quality products while the majority were just selling chemically synthetic products in the name of Ayurveda. This is where Ras stepped in to offer luxury skincare to the people.
With a young leadership, Ras aims at targeting the youth and making it a niche in the global skincare market.
Success & Recognition
Ras has been featured in many of the leading magazines like Vogue, Luxebook, etc. In fact, earlier this year, the brand raised $2 million in a funding round from Sixth Sense Ventures.
Being a D2C brand, Ras’s website contributes 85-90% of its revenue. However, the products are available on other online marketplaces like Amazon and Nykaa and have partnered with many upscale spas and salons.
Ras’s 24K Gold Radiance Face Elixir, Gel Serum, and Tinted Lip Balms are some of the most critically acclaimed and awarded products.
