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Home Marketing

How Netflix Incorporated AK vs AK’s Them To Different Marketing Platforms

Eva R Sachdeva by Eva R Sachdeva
January 1, 2021
in Marketing, What’s Buzzing
A A

AK vs AK was released on Netflix, right before Christmas. To build up the hype of the movie, before and even after its release, Netflix did a little extra, just like actors Anil Kapoor and Anurag Kashyap enjoy doing, in the movie, and in real life! The insane hatred generated between the two was thankfully only in the movies, however, they gave a glimpse of the same to their fans in the real world as well, where it was too good to be false!

The Twitter Feud

The start of their reel life feud began on Twitter, where users mistook both the celebrities to actually be arguing with each other – one about being a legendary actor and the other being a successful director. Whose side were you on?

We’ll need a tub of popcorn for this one!

Nice to see some deserving people get international recognition. Waise, aapka Oscar kidhar hain? No? Achha… nomination? 😜 https://t.co/P2ZuiPOUWP

— Anurag Kashyap (@anuragkashyap72) December 6, 2020

What a reply, Sir! At that time, Kashyap was definitely a good director, but his shoot to fame had just begun.

The closest you have come to an Oscar is watching Slumdog Millionaire win Oscars on TV. #TumseNaHoPayega https://t.co/sZzCDhVvAA pic.twitter.com/YhZHKrEFfO

— Anil Kapoor (@AnilKapoor) December 6, 2020

And what a great burn, served by Anurag Kashyap! We definitely felt this one.

Says the k-k-k-ing of hand-me-down films. Weren’t you the second choice for this film also? https://t.co/7pfdatvIGr

— Anurag Kashyap (@anuragkashyap72) December 6, 2020

Anil Kapoor further talked about his golden career of being in the film industry and blessing it with a number of hit movies. Kashyap’s reply? Way to go adding fuel to the fire!

Beta, you need serious skills to have a career like mine. Aise hi nahi chal rahi humari gaadi 40 saal se. #TheRealAK https://t.co/jsKErOnbUi

— Anil Kapoor (@AnilKapoor) December 6, 2020

Sir har 40 saal purani gaadi ko vintage nahi kehte. Kuch ko khatara bhi kehte hain. #retirementcalling https://t.co/qzzX0v4lOZ pic.twitter.com/yS0cdX1yod

— Anurag Kashyap (@anuragkashyap72) December 6, 2020

Abe meri gaadi 40 saal chali toh chali, teri toh abhi tak garage se hi nahi nikli hai. #thenationhasspoken https://t.co/irtLwDrJRB

— Anil Kapoor (@AnilKapoor) December 6, 2020

What a low blow, yet again!

Agar gaadi Race 3 ki ho toh it’s better that it stays in the garage only. #havemercy https://t.co/6dJQB0wD4d

— Anurag Kashyap (@anuragkashyap72) December 6, 2020

Anil Sir may have a point. What do you think?

#neverforget
Bombay velvet Box Office Returns = 43 Crores
Race 3 Box Office Returns = 300 Crores https://t.co/hG1IQC3Vav

— Anil Kapoor (@AnilKapoor) December 6, 2020

The duo later revealed that they had been arguing on Twitter only for the sake of their film AK vs AK.

Billboard Hoardings

It was hilarious to see both actors share hoardings of their upcoming film, filled with insults about the other. Now that’s the way you have a real argument!

😘 https://t.co/ahR5XE9Lg1 pic.twitter.com/NQkXUtrE2U

— Anurag Kashyap (@anuragkashyap72) December 21, 2020

Who are you going to support again?

The Trailer

Finally! The trailer was released and we loved every bit of it! Was it all an act or did Sonam Kapoor actually get kidnapped? Retaining their original identities, it was hard to understand what was going on! Everything seems very real, and we bet it was! Only till you watch the film, you will understand what the story actually is and how it paints both our favorite heroes in different lights.

Watch the trailer if you havem’t already!

No more fooling the audience please. As promised, the REAL narrative of #AKvsAK from the REAL AK.
@VikramMotwane @netflix_in pic.twitter.com/c728E7AgHo

— Anil Kapoor (@AnilKapoor) December 7, 2020

Moreover, the poster was also very well picturized! We love how both of them look so similar. Two sides of the same AK, indeed!

I definitely like half of this poster! #AKvsAK @anuragkashyap72 @VikramMotwane @NetflixIndia pic.twitter.com/yL1R4GnuF9

— Anil Kapoor (@AnilKapoor) December 9, 2020

Original Content

When it comes to original content, Netflix is surely the King! They got both the heroes to create interesting videos for the promotion and also got actor Jackie Shroff to review the movie!

Directed by Vikramaditya Motwane, this movie should not be missed by anyone who wants to know more about these Bollywood celebs, their lives, and how popularity can be a major factor to create arguments. This story will keep you in your seat, right till the end!

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