Come October, the season of festivals in India arrives. With so much fun and excitement in the air, e-commerce brands are using different mediums to cash in these festive times to maximize sales. According to consulting firm RedSeer, e-commerce platforms are expected to experience a growth rate of 23% and reach $9 billion gross sales. Platforms like Amazon and Tata Cliq have already announced sale events. And Myntra, one of the leading fashion portals, has announced its Big Fashion Festival from October 3rd to October 10th.
India’s fashion expert has designed a 360-degree marketing campaign in a bid to become the go-to place for festive shopping. The campaign, titled “Tyohar Ki fashion Shopping, Only with India’s Fashion Expert’, has a lot of celebrities like Kiara Advani, Hrithik Roshan, Disha Patani, Samantha Akkineni, Vijay Deverakonda endorsing the brand via 15-second ad films on multiple TV and OTT channels, social and digital platforms. Other well-known faces like Mallika Dua, Yami Gautam and Vaani Kapoor have been roped in for regional audience engagement through various content mediums like reels and stories.
Over a 100 high-impact influencers and celebs coming from different backgrounds like television, OTT, Bollywood and digital media will be seen spreading awareness by highlighting the various ranges amongst their followers. With the sale co-inciding with the T-20 series, the brand has also collaborated with two IPL teams, Chennai Super Kings and Royal Challengers Bangalore to maximize audience reach.
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A lot of features like ‘Early Access’ and ‘Play & Earn’ have been incorporated to attract consumers into buying big. The Play and Earn program will let users play games and redeem rewards according to the number of stars earned by them. Early access that takes place on October 1st and 2nd will help Myntra Loyalty Program “Myntra Insider’ to avail special orders and benefits like free shipping till February 2022 and exclusive offers from more than 150 fashion brands. The Insider members will have exclusive access to gift vouchers of leading brands.
