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3 minutes read

How Luxury Fashion Brands Are Contributing To Fight Against COVID-19

| Published on April 26, 2020

It’s not just the medical fraternity aiding in the fight against coronavirus. Fashion brands, small and big, are also doing everything in their possibility to help the world combat the repercussions of the coronavirus pandemic. It has been around for a while now, and fashion houses are now trying to create protective gear to help their loyal fan base look stylish, in addition to being safe.


The British fashion house, Burberry, has start the production of hospital gowns to contribute to the NHS out of its Yorkshire factory. It has also facilitated the research at Oxford University in figuring out a vaccine for this virus by making hefty donations. Marco Gobbetti, the CEO of Burberry, declared in a statement that he was proud of the fashion label working relentless hours to increase production and create something that would help the global crisis. “In challenging times, we must pull together,” he remarked.

Valentino and Balmain

Italy has been one of the worst affected countries where the coronavirus has spread doubling and even tripling within hours. Mayhoola, the parent company behind Valentino and Balmain, has successfully made a generous donation that has further worked in favour of the ICU at Sacco Hospital, Milan, which was brimming with coronavirus infected patients since a long time. The rest of the money from the donation has gone to the Protezione Civile Italiano, that predicts, warns and implements strategies against such fatal events.

Ralph Lauren

Ralph Lauren has made a donation of $10 million already to support medical workers in the wake of the COVID19 pandemic. The money from the funding will also be a part of the World Health Organisation (WHO)’s Funding Relief. So far, the label has manufactured 25,000 gowns and 2,50,000 masks.


Chanel’s supply chain is working towards manufacturing face masks to help fight the coronavirus outbreak across Italy. The fashion brand has already donated $1 million to support the cure for the crisis. Local charities nominated by Chanel employees have been sent funds, PPE kits and other protective equipment to combat the spreading of infections.

Louis Vuitton

Out of the many leather production factories in Italy, Louis Vuitton has reopened 12 of them to manufacture unlimited masks. They are sending it off to frontline health workers to do their part for the global crisis.

Other popular fashion houses like Prada, Gucci, La Perla and De Beers are majorly manufacturing face masks, hospital gowns and making ample donations to funds and charities to help the world battle the crisis. Who said fashion couldn’t be a part of this?

Source: Harper’s Bazaar

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