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    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

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    Regional Content + AI = The Next Growth Engine In Influencer Marketing

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How Fast Food Eateries Are Controlling The Spread of COVID19

Rinie Wilson by Rinie Wilson
March 18, 2020
in Marketing, What’s Buzzing
A A

The world is suffering from a pandemic called COVID19 and things do not seem to ease down any time soon. Many countries have implemented a complete lockdown and are trying their best to control the spread of the disease.

In India as well, the government has taken steps needed to prevent & control the spread by suspending all general visas of people entering India till 15 April’20. In many major cities, schools, colleges, & many offices have been shut down too.

Keeping this in mind, many brands are coming forward & doing their bid in order to protect their employees & customers from catching the virus. For online food delivery, many food chains have started an initiative called ‘Contactless Delivery’.

It’s a mode of delivery where food is delivered without the customer and delivery person coming in contact herby maintaining the much-needed social distance which, in turn, helps to prevent the spread of the virus.

These are the brands that have made this option easily available to its customers on its food delivery apps & websites.

Swiggy

Swiggy posted on Twitter informing its customers of the measures to make sure that the virus does not spread.

As COVID-19 becomes a matter of global concern, we’re taking some proactive measures to help minimize the chances of spread of the coronavirus. Read more about what we’re doing here:https://t.co/lNM9jgEbLs

— Swiggy (@swiggy_in) March 16, 2020

Zomato

Deepinder Goyal tweeted the exact procedure of how a customer can opt for the Contactless Delivery option on the app while placing the order.

Here is what we are doing as precautionary measures to address COVID-19.

Contactless food delivery is already available on the @zomato app through our ‘delivery instructions’ feature. An app update over the weekend will make this explicitly clear to everyone. pic.twitter.com/HJ012g5zfH

— Deepinder Goyal (@deepigoyal) March 13, 2020

KFC India

KFC India was quick to educate its customers on the various steps that have been taken in place in order to make the customers experience safe.

Taste you can trust!

✅Food delivered safely and with proper hygiene

✅Restaurants sanitised every 30 mins.

✅ Employees screened for temperatures frequently pic.twitter.com/STXJChP5J6

— KFC India (@KFC_India) March 17, 2020

McDonald’s India

McD did similar, educating its customers of how well sanitized its outlets & delivery personnel is. McDonald’s USA, however, has taken more aggressive steps to control the spread. McDonald’s USA company-owned restaurants will close seating areas, including the use of self-service beverage bars and kiosks, and will shift focus to serving customers through Drive-Thru, walk-in take-out, and McDelivery.

Prioritizing Health, Safety and Community, McDonald’s Shares Coronavirus Update

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