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How Brands Reacted To Zomato’s IPO Launch

| Published on July 15, 2021

The Zomato IPO went live today and it’s safe to say that brands have taken the IPO in stride! The IPO has definitely created a few momentous brand moments at the online food delivery’s expense. With tweets and social media statements showing solidarity and support to the IPO, the internet is doing its rounds of moment marketing and jumping on the bandwagon.

Starting out with a tweet, the company itself took to Twitter showing its sentiments over the IPO going live.

Brands replied to this tweet in witty and quirky manners, showing their support all along.

The Twitterati family also joined in the conversation and memes are doing their rounds on the internet amongst animated netizens.

The moment marketing content has definitely been turning eyeballs towards Zomato’s much talked about IPO. The IPO subscription will be available for subscription till Friday, July 16, 2021. The price band of the Zomato IPO lies at Rs 72-76 per share of the face value of Rs 1 each. The company aims to raise Rs 9,375 crore through the offer.

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